About Smoothies
Smoothies are blended drinks consisting of a number of ingredients including fruit (or vegetables), fruit juice, ice, yogurt, and milk. Smoothies are commonly consumed as a drink, snack or meal alternative and are available either ready-made or made-to-order. The United States is the largest market for smoothies followed by Germany and Japan. The demand for healthy food products is on the rise owing to increasing awareness of healthy eating habits worldwide. The rising middle-class population and a fast-moving world is growing the demand for ready-to-consume food products.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 9.3% |
The smoothie market faces tough competition from the juice & shake market. Consumers tend to prefer juices and shakes since they cost less than smoothies. However, millennials and iGens tend to pay more for products that have a high nutritional value. Smoothies and juices companies are increasing the nutrient content of their product with ingredients like whey powder, wheatgrass, ginger, blue algae as well as combine flavors as a strategy to give them brand differentiation and upselling. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Smoothies market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PepsiCo (United States), Bolthouse Farms (United States), Focus Brands (United States), MTY Food Group (Canada), Smoothie King (United States), Tropical Smoothie Cafe (United States), Ella's Kitchen (United Kingdom), Barfresh Food Group (United States), Maui Wowi Hawaiian Coffees & Smoothies and Dr. Smoothie Brands (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Daily Harvest (United States), Happy Planet Foods Group (Canada) and Innocent Drinks (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Smoothies market by Type (Fruit Only, Fruit & Dairy and Functional), Application (Online {E-Commerce Websites} and Offline {Supermarkets, Hypermarkets, Convenience Stores, Others}) and Region.
On the basis of geography, the market of Smoothies has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Ingredients, the sub-segment i.e. Fruit or Vegetable will boost the Smoothies market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Bottled Packed will boost the Smoothies market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Liquid Base, the sub-segment i.e. Low-Fat Milk will boost the Smoothies market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Fruit-Based Smoothies Are Most Popular
Market Growth Drivers:
Millennials Are the Major Drivers and People Are Increasingly Considering Healthy Substitutes for Aerated Drinks
Challenges:
Volatile Prices of Raw Materials
Restraints:
Most People Prefer To Consume Homemade Smoothies and High Sugar Content in Product
Opportunities:
Increasing Health Consciousness & Changing Dietary Habits and Rising Demand for Ready-To-Consume Products
Market Leaders and their expansionary development strategies
In June 2021, Smoothie King announced a partnership with Olympic gymnast Gabby Douglas and launched two watermelon smoothies- the new Watermelon X-Treme and the returning Hydration Watermelon.
In May 2023, Sunfeast introduced a new range of smoothies made with milk and real fruits, including Mango, Strawberry, Litchi, and Peach-Pineapple, available at Reliance stores and on JioMart.
Key Target Audience
Smoothies Manufacturer, Smoothies Traders/Distributors/Suppliers, Smoothies Regulatory & Government Bodies, Smoothies Raw Material Supplier, Smoothies End-User and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.