About Ready-to-Eat Popcorn
Popcorn is a variety of corn kernel which expands and puffs up when heated. Ready to Eat Popcorn are unique in the sense they do not require any heating as the popcorns are already puffed, and the customers can eat the product directly after opening the can or packet. Popcorns offer some source of nutrients, although it is largely popular to be consumed along with watching a movie or binging web series. The growth of the young population as well as emergence of large number of online video streaming platforms directly correlate with the growth of the ready to eat popcorn. Manufacturers should target household retails more as with the pandemic, most of the people would prefer to watch new movies from home rather than visiting public places such as theatres. New flavourings too could help the manufacturers in attaining a competitive edge over their competitors and drawing more consumers towards their product. North America is the largest market of the ready to eat popcorn product.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 20.3% |
With the large number of young population, and the emergence of the online streaming platforms, this has stimulated the growth of the ready to eat popcorn market. Growing popularity of processed ready to eat products with urban lifestyle stimulating the shift, has even led to the significant growth in the market of ready to eat popcorn. North America followed by Europe are the largest markets of ready to eat popcorn. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Ready-to-Eat Popcorn market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Hershey Company (United States), Intersnack Group GmbH & Co. KG. (Germany), Conagra Brands, Inc. (United States), Snyder's-Lance, Inc. (United States), Proper (United Kingdom), PepsiCo, Inc. (United States), The Hain Celestial Group, Inc. (United States), Quinn Foods LLC (United States), Eagle Family Foods Group LLC (United States) and Weaver Popcorn Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Garrett Popcorn Shops (United States), Butterkist (United Kingdom) and Joe's Gourmet Foods Limited (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Ready-to-Eat Popcorn market by Type (Savory RTE Popcorn, Sweet RTE Popcorn and Others) and Region.
On the basis of geography, the market of Ready-to-Eat Popcorn has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online {E-Commerce Stores} will boost the Ready-to-Eat Popcorn market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavour, the sub-segment i.e. Savoury will boost the Ready-to-Eat Popcorn market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Household will boost the Ready-to-Eat Popcorn market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Bagged will boost the Ready-to-Eat Popcorn market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Bagged Segment Accounts for Largest Market Share
Market Growth Drivers:
Rapid Urbanisation has led to Change in Lifestyle and Taste Preferences and Growing Demand for Processed Ready to Eat and Ready to Cook Segment due to Faster Lifestyles and increasing number of Working Couples
Challenges:
Competition from Other Alternative Ready to Eat Products in Market
Restraints:
Higher Costs Compared to Ready to Cook
Opportunities:
Innovating with New Flavours can Present Exciting Opportunities
Market Leaders and their expansionary development strategies
In 2020, Bad Monkey Popcorn, a Canada based one of the leading manufacturer of popcorn has announced that it has been acquired by Champlain Financial Corporation, which is a Canada based private equity firm. Bad Monkey has significant presence all throughout North America. This deal is set to aid Bad Monkey’s management team in order to accelerate its growth through strategic expertise and launch of new innovative products.
In 2017, Eagle Family Foods Group LLC, a United States based food company specialised in manufacturing of canned and sweetened milk and evaporated milk products has announced acquisition of Popcorn Indiana. The acquisition is in line with Eagle Family Foods earlier acquisition of Cornfields which is another popcorn manufacturer. This acquisition will strategically increase the RTE Popcorn portfolio of Eagle Family foods, enabling it to use the combined synergies of all the RTE popcorn companies to accelerate their growth in RTE popcorn segment.
Key Target Audience
Ready-To-Eat Popcorn Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.