Children's Books Market Scope
Children’s book includes different genres such as fiction, non-fiction, children’s literature, adventure, mystery and many more. It consists of stories, magazines, and poems others. Children’s book is used by various age groups such as 3 to 5, 6 to 8, and 9 to 12. It helps them to improve creativity, vocabulary and other skills. Moreover, increasing popularity of books among the children, is forcing the publishers to manufacture more books. These factors are increasing the demand of children’s book which is fueling the market growth.
According to AMA, the Global Children's Books market is expected to see growth rate of 5.92%The market of children’s book is highly competitive due to various factors such as rising awareness of early learning. The key players are focusing on quality, price, content, and product differentiation. Also, the players are adopting unique competitive strategy to competitive advantage. Research Analyst at AMA estimates that Asia Pacific Vendors will contribute to the maximum growth of Global Children's Books market throughout the predicted period.
Oxford University press (United Kingdom), Pearson (United Kingdom), RELX plc (United Kingdom), Thomson Reuters (Canada), Wolters Kluwer (Netherlands), Random House (United States), Hachette Livre (France), Grupo Planeta (Spain), McGraw-Hill Education (United States) and Scholastic (corp.) (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Cengage (United States), Wiley (United States), John Wiley & Sons, Inc. (United States), De Agostini Publishing Italia S.p.A (Italy) and Shueisha (Japan).
Segmentation Overview
The study have segmented the market of Global Children's Books market by Type (Book and e Book) and Region with country level break-up.
On the basis of geography, the market of Children's Books has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, Australia, Russia, Indonesia), Europe (Germany, France, Italy, United Kingdom, Rest of Europe), North America (United States, Canada, Mexico).
Influencing Trend:
Rising Demand for Kid Friendly Non-Fiction Books and Books with Hands on Activities
Market Growth Drivers:
Rising awareness about the early learning is driving the market. There has been increasing usage if mobile devices and internet which is creating easy accessibility to e books. Also, the inclination of people towards e learning platforms are contributing towards increasing awareness among the individuals.
Challenges:
Prolonged Reading may Cause Eye Strain
Restraints:
Technological Risks for E Books
Opportunities:
Increasing Adoption of E Books and Personalized Story Books and Government Initiatives are boosting the Market Growth
Market Leaders and their Expansionary Development Strategies
On December 2019, Bertelsmann has acquired Penguin Random House which is the largest trade publishing group. Along with the Bertelsmann, international media and services are to become owner.
In June 2019, Houghton Mifflin Harcourt (HMH) has announced that it has published “A Trick of Light” which is one of the last creative works by a legend Stan Lee.
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.