What is Children's Publishing Market?
Children’s publishing are the books which are more stable as successful authors sells their backlist strongly, with a new generation coming into each age group every year. The children read chapter books, illustrated storybooks, books that make them laugh, and stories that fire their imagination. These publishing are available in different genre.
The market study is being classified by Type (Hardback, Paperback, E-Book, Board Books and Other Formats) and major geographies with country level break-up.
Candlewick Press (United States), Hachette Book Group (United States), HarperCollins (United States), Holtzbrinck (Germany), Houghton Mifflin (United States), Penguin Group (United Kingdom), Random House (United States), Scholastic (United States) and Simon & Schuster (United States) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Children's Publishing market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Children's Publishing market by Type, Application and Region.
On the basis of geography, the market of Children's Publishing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Awareness About the Early Learning is Driving the Market.
Market Trend
- Increasing Usage of Internet and Mobile Devices
- Rising Demand for Kid Friendly Non-Fiction Books
Restraints
- Technological Risks for E Books
Opportunities
- Increasing Adoption of E Books and Personalized Story Books
- Government Initiatives are Boosting the Market Growth
Challenges
- Prolonged Reading may Cause Eye Strain
Market Leaders and some development strategies
On December 2019, Bertelsmann has acquired Penguin Random House which is the largest trade publishing group. Along with the Bertelsmann, international media and services are to become owner.
In June 2019, Houghton Mifflin Harcourt (HMH) has announced that it has published “A Trick of Light” which is one of the last creative works by a legend Stan Lee.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organisations and Others