About Milk Powder for Adults
Milk powder for adults is refer as the evaporated milk, which is further condensed and processed and used specially by adults. It is loaded with nutrients and feasible alternative to regular pasteurized milk. Milk Powder is more used in the food and beverage industry. It reduced storage and transportation costs as compared to raw milk. Increase in population and change in lifestyle increased the consumption of milk powder by the adults due to lack of raw milk.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Abbott (United States), Nestle (Switzerland), Anlene (Malaysia), Murray Goulburn (Australia), Regilait (France), Yili (China), Fasska (Belgium), Yashily (China), Vreugdenhil Dairy (Netherland) and Anchor (Philippines) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are GMP, Feihe, Tatura, Ausino Products and Wondersun.
Segmentation Overview
AMA Research has segmented the market of Global Milk Powder for Adults market by Type (Whole Milk Powder and Skim Milk Powder), Application (Age 18-35, Age 35-55 and Age >55) and Region.
On the basis of geography, the market of Milk Powder for Adults has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Offline will boost the Milk Powder for Adults market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rise in Consumption of Packaged Food
Market Growth Drivers:
Change in Lifestyle and Increased Consumption of Sodium Rich Foods and Longer Shelf Life of Milk Powder as Compared to Raw Milk
Challenges:
The Government Policies on Taxation, Subsidies and Export/Import of Milk Powder
Restraints:
Presence of Substitute Products
Opportunities:
Change in Lifestyle Worldwide and Continuous Research and Development in its Nutritional Value
Market Leaders and their expansionary development strategies
In December 2021- Dabur India Ltd., India's leading Ayurvedic and Natural Health Care Company, announced its entry into the Health Food Drink category with the launch of 'Dabur Vita.' It is made with a unique blend of over 30 herbs, including Ashwagandha, Giloy, and Brahmi, which have been scientifically proven not only to improve immunity but also to promote physical and mental growth in children.
In December 2021- Dutch Lady Milk Industries Berhad (Dutch Lady) launched new powdered milk for adults over the age of 30. The new powdered milk, which contains NutriMatrix, promotes a strong body and mind.
The Food Safety and Standards Authority of India (FSSAI) published the "Food Safety and Standards (Fortification of Foods) First Amendment Regulations, 2021" on August 31st, 2021, adding new scope to the existing standards. When milk powder is fortified, it must be fortified with enough Vitamin A and D to ensure that the final reconstituted fortified milk meets the micronutrient levels specified in the Schedule.
Key Target Audience
Industry Investors, Manufacturers, End User Industries, Traders, Distributors, and Suppliers, Government and Research Organizations and Associations and Industry Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.