About Packaged Oatmeal
Oats are the most consumed cereal worldwide due to their various health benefits and easy to cook in two to three minutes. The increasing number of working populations across the globe has accelerated the demand for healthy and instant-made cereals for breakfast and snacks. Oats are rich in fiber, iron, beta-glucan, and omega-3 fatty acids that help to reduce cholesterol level, regulate blood sugar, and boosts the immune system. Further, applying oatmeal to the skin may help to reduce acne and dead skin cells. Oats are come in various types like rolled oats, instant oats, steel-cut oats, etc., and can be used according to the applications.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Packaged Oatmeal market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Quaker Oats Company (United States), Kellogg's (United States), General Mills (United States), Bagrry's (India), True Elements (India), Kölln (Germany), Kreatures of Habit (United States), Nestle (Switzerland), Nature's Path (Canada), Yogabar (India), Target Brands, Inc. (United States), Kodiak Cakes (United States) and Better Oats (Post Consumer Brands) (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Packaged Oatmeal market by Type (Rolled Oats, Instant Oats, Whole Oat Groats, Scottish Oats, Steel Cut / Irish Oats and Others), Application (Direct Consumption, Granola Bars, Cookies, Muffins and Other Baked Goods) and Region.
On the basis of geography, the market of Packaged Oatmeal has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Packaged Oatmeal market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age, the sub-segment i.e. Adults will boost the Packaged Oatmeal market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Innovation in the Oatmeal Packaging by the Manufacturers Due to Emerging Trend of Portable Oatmeal
Market Growth Drivers:
Growing Consumption of Packaged Oatmeal for Breakfast or Snacks Due to Increasing Number of Health Conscious People and Increasing Consumer Demand towards the Instant Oatmeal Worldwide as it is Easy to Cook
Challenges:
Lower Nutrition in the Instant Oatmeal as it is Precooked and Then Dry
Restraints:
Increasing Number of People with Blood Sugar Issues May Restraint the Growth
Opportunities:
Increasing Use of Oatmeal in the Baked Foods like Cookies, Bread, Etc.
Market Leaders and their expansionary development strategies
In August 2021, Kreatures of Habit introduced the line of oatmeal under the brand name PrOATagonist for making healthy eating habitual. The newly launched oatmeal is plant-based, gluten-free, and individually-packaged that is designed to meet the demand for instant oatmeal. The company has launched oatmeal in three flavors including vanilla, blueberry banana, and chocolate flavors.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Packaged Oatmeal Manufacturers, Suppliers and Distributors of Packaged Oatmeal, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.