Global Mobile VAS

Mobile VAS Comprehensive Study by Type (Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM, Others), Solutions (Short Message Service (SMS), Multimedia Messaging Service (MMS), Others), End User (Consumer, Organizations), Verticals (Banking & Finance, IT & Telecommunications, Media & Entertainment, Government, Retail, Healthcare, Others) Players and Region - Global Market Outlook to 2030

Mobile VAS Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 15.66%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Mobile VAS
Mobile value-added service (MVAS) is available in three categories including consumer behavior VAS, Network VAS, and Enterprise VAS. Mobile VAS connected with the various protocol including Short message peer-to-peer protocol (SMPP), connecting either directly to the short message service center (SMSC) or, progressively, to a messaging gateway that gives the operator better control of the content. Latest trend of MVAS is location-enabled mobile value-added services which help customers can get real-time directions to locations they want to discover, they can also avail weather forecasts as well as updates on traffic right from their mobile devices.

AttributesDetails
Study Period2018-2030
Base Year2023
High Growth MarketAsia Pacific
UnitValue (USD Million)
CAGR15.66%


The market is highly fragmented due to the presence of several prominent vendors. Some of the leading players are adopting organic and inorganic strategies such as a merger, acquisition, product launches, among others in order to gain competitive advantage. Moreover, some of the prominent vendors are continuously focusing on technological advancements in order to offer the products as per the market necessities. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile VAS market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

AT&T (United States), Google Inc. (United States), Apple Inc. (United States), Vodafone Group PLC. (United Kingdom), Alphabet, Inc. (United States), Samsung Electronics (South Korea), Inmobi (Singapore), Onmobile Global Limited (India), Comverse (United States), Mahindra Comviva (India), One97 Communications Limited (India) and BlackBerry (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Kongzhong Corporation (China), America Movil (Mexico), Sangoma Technologies (Canada) and CanvasM Technology (India).

Segmentation Overview
AMA Research has segmented the market of Global Mobile VAS market by Type (Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM and Others) and Region.



On the basis of geography, the market of Mobile VAS has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Solutions, the sub-segment i.e. Short Message Service (SMS) will boost the Mobile VAS market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Consumer will boost the Mobile VAS market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Verticals, the sub-segment i.e. Banking & Finance will boost the Mobile VAS market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Emerging Demand for Non-Linear Media Consumption, Rising Application in Transport Including Uber and Ola and High Inclination towards AR in Location-Based Games

Market Growth Drivers:
Escalation in the Number Of Smartphone As Well As Tablet, Growing Internet Penetration and Up Surging Usage of Mobile Applications

Challenges:
High Bargaining Power of Communication Service Providers

Restraints:
Discrepancies in Understanding Consumer Behavior and Increasing Privacy Concerns

Opportunities:
High Opportunities in Prominence of Social Media As Well As Rich Communication Services

Market Leaders and their expansionary development strategies
On 17th October 2020, InMobi, a global provider of enterprise platforms for marketers has acquired Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint.
On 11th October 2020, OnMobile Global Limited, a global leader in mobile entertainment has acquired Appland AB, one of the world’s most popular games and kids App Clubs subscription services. This acquisition helps to increase the importance of OnMobile's strategy to become a leader in the fast-growing mobile games market as well as enlarges its games footprint to all continents.
According To Regulatory Framework in India - Voice and Data Services “a) In case any operator decides to launch a service (VAS), he has to inform the TRAI about the offering along with the details of the monitoring process of these services atleast 15 days before these services are launched. b) Push mail services, video conferencing services, voice mail etc. Can be provided by the operator over its network. c) The operators can also provide broadband services which can include video, data, voice and IPTV along with internet telephony features. d) Public mobile trunking service (PMRTS) & GMPCS require a separate licence and cannot be provided as such by the operators.”

Analyst View
Google's declaration, in March 2018, related to opening of the Google Maps platform that permits game inventors to develop better location-based gameplay is probable to expand the quality of such game offerings and this will act as key driver of mobile games segment

Key Target Audience
Mobile VAS Service Provider, Software Developers, Application Developers, Government Regulatory Bodies, Private Research Organizations, Government Research Organization and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Mobile Music and Games
  • Mobile Wallet
  • Mobile Commerce
  • Mobile Advertising
  • Email & IM
  • Others
By Solutions
  • Short Message Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Others

By End User
  • Consumer
  • Organizations

By Verticals
  • Banking & Finance
  • IT & Telecommunications
  • Media & Entertainment
  • Government
  • Retail
  • Healthcare
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Escalation in the Number Of Smartphone As Well As Tablet
      • 3.2.2. Growing Internet Penetration
      • 3.2.3. Up Surging Usage of Mobile Applications
    • 3.3. Market Challenges
      • 3.3.1. High Bargaining Power of Communication Service Providers
    • 3.4. Market Trends
      • 3.4.1. Emerging Demand for Non-Linear Media Consumption
      • 3.4.2. Rising Application in Transport Including Uber and Ola
      • 3.4.3. High Inclination towards AR in Location-Based Games
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Mobile VAS, by Type, Solutions, End User, Verticals and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Mobile VAS (Value)
      • 5.2.1. Global Mobile VAS by: Type (Value)
        • 5.2.1.1. Mobile Music and Games
        • 5.2.1.2. Mobile Wallet
        • 5.2.1.3. Mobile Commerce
        • 5.2.1.4. Mobile Advertising
        • 5.2.1.5. Email & IM
        • 5.2.1.6. Others
      • 5.2.2. Global Mobile VAS by: Solutions (Value)
        • 5.2.2.1. Short Message Service (SMS)
        • 5.2.2.2. Multimedia Messaging Service (MMS)
        • 5.2.2.3. Others
      • 5.2.3. Global Mobile VAS by: End User (Value)
        • 5.2.3.1. Consumer
        • 5.2.3.2. Organizations
      • 5.2.4. Global Mobile VAS by: Verticals (Value)
        • 5.2.4.1. Banking & Finance
        • 5.2.4.2. IT & Telecommunications
        • 5.2.4.3. Media & Entertainment
        • 5.2.4.4. Government
        • 5.2.4.5. Retail
        • 5.2.4.6. Healthcare
        • 5.2.4.7. Others
      • 5.2.5. Global Mobile VAS Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Mobile VAS: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. AT&T (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Google Inc. (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Apple Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Vodafone Group PLC. (United Kingdom)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Alphabet, Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Samsung Electronics (South Korea)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Inmobi (Singapore)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Onmobile Global Limited (India)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Comverse (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Mahindra Comviva (India)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. One97 Communications Limited (India)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. BlackBerry (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
  • 7. Global Mobile VAS Sale, by Type, Solutions, End User, Verticals and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Mobile VAS (Value)
      • 7.2.1. Global Mobile VAS by: Type (Value)
        • 7.2.1.1. Mobile Music and Games
        • 7.2.1.2. Mobile Wallet
        • 7.2.1.3. Mobile Commerce
        • 7.2.1.4. Mobile Advertising
        • 7.2.1.5. Email & IM
        • 7.2.1.6. Others
      • 7.2.2. Global Mobile VAS by: Solutions (Value)
        • 7.2.2.1. Short Message Service (SMS)
        • 7.2.2.2. Multimedia Messaging Service (MMS)
        • 7.2.2.3. Others
      • 7.2.3. Global Mobile VAS by: End User (Value)
        • 7.2.3.1. Consumer
        • 7.2.3.2. Organizations
      • 7.2.4. Global Mobile VAS by: Verticals (Value)
        • 7.2.4.1. Banking & Finance
        • 7.2.4.2. IT & Telecommunications
        • 7.2.4.3. Media & Entertainment
        • 7.2.4.4. Government
        • 7.2.4.5. Retail
        • 7.2.4.6. Healthcare
        • 7.2.4.7. Others
      • 7.2.5. Global Mobile VAS Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Mobile VAS: by Type(USD Million)
  • Table 2. Mobile VAS Mobile Music and Games , by Region USD Million (2018-2023)
  • Table 3. Mobile VAS Mobile Wallet , by Region USD Million (2018-2023)
  • Table 4. Mobile VAS Mobile Commerce , by Region USD Million (2018-2023)
  • Table 5. Mobile VAS Mobile Advertising , by Region USD Million (2018-2023)
  • Table 6. Mobile VAS Email & IM , by Region USD Million (2018-2023)
  • Table 7. Mobile VAS Others , by Region USD Million (2018-2023)
  • Table 8. Mobile VAS: by Solutions(USD Million)
  • Table 9. Mobile VAS Short Message Service (SMS) , by Region USD Million (2018-2023)
  • Table 10. Mobile VAS Multimedia Messaging Service (MMS) , by Region USD Million (2018-2023)
  • Table 11. Mobile VAS Others , by Region USD Million (2018-2023)
  • Table 12. Mobile VAS: by End User(USD Million)
  • Table 13. Mobile VAS Consumer , by Region USD Million (2018-2023)
  • Table 14. Mobile VAS Organizations , by Region USD Million (2018-2023)
  • Table 15. Mobile VAS: by Verticals(USD Million)
  • Table 16. Mobile VAS Banking & Finance , by Region USD Million (2018-2023)
  • Table 17. Mobile VAS IT & Telecommunications , by Region USD Million (2018-2023)
  • Table 18. Mobile VAS Media & Entertainment , by Region USD Million (2018-2023)
  • Table 19. Mobile VAS Government , by Region USD Million (2018-2023)
  • Table 20. Mobile VAS Retail , by Region USD Million (2018-2023)
  • Table 21. Mobile VAS Healthcare , by Region USD Million (2018-2023)
  • Table 22. Mobile VAS Others , by Region USD Million (2018-2023)
  • Table 23. South America Mobile VAS, by Country USD Million (2018-2023)
  • Table 24. South America Mobile VAS, by Type USD Million (2018-2023)
  • Table 25. South America Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 26. South America Mobile VAS, by End User USD Million (2018-2023)
  • Table 27. South America Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 28. Brazil Mobile VAS, by Type USD Million (2018-2023)
  • Table 29. Brazil Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 30. Brazil Mobile VAS, by End User USD Million (2018-2023)
  • Table 31. Brazil Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 32. Argentina Mobile VAS, by Type USD Million (2018-2023)
  • Table 33. Argentina Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 34. Argentina Mobile VAS, by End User USD Million (2018-2023)
  • Table 35. Argentina Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 36. Rest of South America Mobile VAS, by Type USD Million (2018-2023)
  • Table 37. Rest of South America Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 38. Rest of South America Mobile VAS, by End User USD Million (2018-2023)
  • Table 39. Rest of South America Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 40. Asia Pacific Mobile VAS, by Country USD Million (2018-2023)
  • Table 41. Asia Pacific Mobile VAS, by Type USD Million (2018-2023)
  • Table 42. Asia Pacific Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 43. Asia Pacific Mobile VAS, by End User USD Million (2018-2023)
  • Table 44. Asia Pacific Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 45. China Mobile VAS, by Type USD Million (2018-2023)
  • Table 46. China Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 47. China Mobile VAS, by End User USD Million (2018-2023)
  • Table 48. China Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 49. Japan Mobile VAS, by Type USD Million (2018-2023)
  • Table 50. Japan Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 51. Japan Mobile VAS, by End User USD Million (2018-2023)
  • Table 52. Japan Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 53. India Mobile VAS, by Type USD Million (2018-2023)
  • Table 54. India Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 55. India Mobile VAS, by End User USD Million (2018-2023)
  • Table 56. India Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 57. South Korea Mobile VAS, by Type USD Million (2018-2023)
  • Table 58. South Korea Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 59. South Korea Mobile VAS, by End User USD Million (2018-2023)
  • Table 60. South Korea Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 61. Taiwan Mobile VAS, by Type USD Million (2018-2023)
  • Table 62. Taiwan Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 63. Taiwan Mobile VAS, by End User USD Million (2018-2023)
  • Table 64. Taiwan Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 65. Australia Mobile VAS, by Type USD Million (2018-2023)
  • Table 66. Australia Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 67. Australia Mobile VAS, by End User USD Million (2018-2023)
  • Table 68. Australia Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 69. Rest of Asia-Pacific Mobile VAS, by Type USD Million (2018-2023)
  • Table 70. Rest of Asia-Pacific Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 71. Rest of Asia-Pacific Mobile VAS, by End User USD Million (2018-2023)
  • Table 72. Rest of Asia-Pacific Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 73. Europe Mobile VAS, by Country USD Million (2018-2023)
  • Table 74. Europe Mobile VAS, by Type USD Million (2018-2023)
  • Table 75. Europe Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 76. Europe Mobile VAS, by End User USD Million (2018-2023)
  • Table 77. Europe Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 78. Germany Mobile VAS, by Type USD Million (2018-2023)
  • Table 79. Germany Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 80. Germany Mobile VAS, by End User USD Million (2018-2023)
  • Table 81. Germany Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 82. France Mobile VAS, by Type USD Million (2018-2023)
  • Table 83. France Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 84. France Mobile VAS, by End User USD Million (2018-2023)
  • Table 85. France Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 86. Italy Mobile VAS, by Type USD Million (2018-2023)
  • Table 87. Italy Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 88. Italy Mobile VAS, by End User USD Million (2018-2023)
  • Table 89. Italy Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 90. United Kingdom Mobile VAS, by Type USD Million (2018-2023)
  • Table 91. United Kingdom Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 92. United Kingdom Mobile VAS, by End User USD Million (2018-2023)
  • Table 93. United Kingdom Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 94. Netherlands Mobile VAS, by Type USD Million (2018-2023)
  • Table 95. Netherlands Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 96. Netherlands Mobile VAS, by End User USD Million (2018-2023)
  • Table 97. Netherlands Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 98. Rest of Europe Mobile VAS, by Type USD Million (2018-2023)
  • Table 99. Rest of Europe Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 100. Rest of Europe Mobile VAS, by End User USD Million (2018-2023)
  • Table 101. Rest of Europe Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 102. MEA Mobile VAS, by Country USD Million (2018-2023)
  • Table 103. MEA Mobile VAS, by Type USD Million (2018-2023)
  • Table 104. MEA Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 105. MEA Mobile VAS, by End User USD Million (2018-2023)
  • Table 106. MEA Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 107. Middle East Mobile VAS, by Type USD Million (2018-2023)
  • Table 108. Middle East Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 109. Middle East Mobile VAS, by End User USD Million (2018-2023)
  • Table 110. Middle East Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 111. Africa Mobile VAS, by Type USD Million (2018-2023)
  • Table 112. Africa Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 113. Africa Mobile VAS, by End User USD Million (2018-2023)
  • Table 114. Africa Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 115. North America Mobile VAS, by Country USD Million (2018-2023)
  • Table 116. North America Mobile VAS, by Type USD Million (2018-2023)
  • Table 117. North America Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 118. North America Mobile VAS, by End User USD Million (2018-2023)
  • Table 119. North America Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 120. United States Mobile VAS, by Type USD Million (2018-2023)
  • Table 121. United States Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 122. United States Mobile VAS, by End User USD Million (2018-2023)
  • Table 123. United States Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 124. Canada Mobile VAS, by Type USD Million (2018-2023)
  • Table 125. Canada Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 126. Canada Mobile VAS, by End User USD Million (2018-2023)
  • Table 127. Canada Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 128. Mexico Mobile VAS, by Type USD Million (2018-2023)
  • Table 129. Mexico Mobile VAS, by Solutions USD Million (2018-2023)
  • Table 130. Mexico Mobile VAS, by End User USD Million (2018-2023)
  • Table 131. Mexico Mobile VAS, by Verticals USD Million (2018-2023)
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Mobile VAS: by Type(USD Million)
  • Table 145. Mobile VAS Mobile Music and Games , by Region USD Million (2025-2030)
  • Table 146. Mobile VAS Mobile Wallet , by Region USD Million (2025-2030)
  • Table 147. Mobile VAS Mobile Commerce , by Region USD Million (2025-2030)
  • Table 148. Mobile VAS Mobile Advertising , by Region USD Million (2025-2030)
  • Table 149. Mobile VAS Email & IM , by Region USD Million (2025-2030)
  • Table 150. Mobile VAS Others , by Region USD Million (2025-2030)
  • Table 151. Mobile VAS: by Solutions(USD Million)
  • Table 152. Mobile VAS Short Message Service (SMS) , by Region USD Million (2025-2030)
  • Table 153. Mobile VAS Multimedia Messaging Service (MMS) , by Region USD Million (2025-2030)
  • Table 154. Mobile VAS Others , by Region USD Million (2025-2030)
  • Table 155. Mobile VAS: by End User(USD Million)
  • Table 156. Mobile VAS Consumer , by Region USD Million (2025-2030)
  • Table 157. Mobile VAS Organizations , by Region USD Million (2025-2030)
  • Table 158. Mobile VAS: by Verticals(USD Million)
  • Table 159. Mobile VAS Banking & Finance , by Region USD Million (2025-2030)
  • Table 160. Mobile VAS IT & Telecommunications , by Region USD Million (2025-2030)
  • Table 161. Mobile VAS Media & Entertainment , by Region USD Million (2025-2030)
  • Table 162. Mobile VAS Government , by Region USD Million (2025-2030)
  • Table 163. Mobile VAS Retail , by Region USD Million (2025-2030)
  • Table 164. Mobile VAS Healthcare , by Region USD Million (2025-2030)
  • Table 165. Mobile VAS Others , by Region USD Million (2025-2030)
  • Table 166. South America Mobile VAS, by Country USD Million (2025-2030)
  • Table 167. South America Mobile VAS, by Type USD Million (2025-2030)
  • Table 168. South America Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 169. South America Mobile VAS, by End User USD Million (2025-2030)
  • Table 170. South America Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 171. Brazil Mobile VAS, by Type USD Million (2025-2030)
  • Table 172. Brazil Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 173. Brazil Mobile VAS, by End User USD Million (2025-2030)
  • Table 174. Brazil Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 175. Argentina Mobile VAS, by Type USD Million (2025-2030)
  • Table 176. Argentina Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 177. Argentina Mobile VAS, by End User USD Million (2025-2030)
  • Table 178. Argentina Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 179. Rest of South America Mobile VAS, by Type USD Million (2025-2030)
  • Table 180. Rest of South America Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 181. Rest of South America Mobile VAS, by End User USD Million (2025-2030)
  • Table 182. Rest of South America Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 183. Asia Pacific Mobile VAS, by Country USD Million (2025-2030)
  • Table 184. Asia Pacific Mobile VAS, by Type USD Million (2025-2030)
  • Table 185. Asia Pacific Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 186. Asia Pacific Mobile VAS, by End User USD Million (2025-2030)
  • Table 187. Asia Pacific Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 188. China Mobile VAS, by Type USD Million (2025-2030)
  • Table 189. China Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 190. China Mobile VAS, by End User USD Million (2025-2030)
  • Table 191. China Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 192. Japan Mobile VAS, by Type USD Million (2025-2030)
  • Table 193. Japan Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 194. Japan Mobile VAS, by End User USD Million (2025-2030)
  • Table 195. Japan Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 196. India Mobile VAS, by Type USD Million (2025-2030)
  • Table 197. India Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 198. India Mobile VAS, by End User USD Million (2025-2030)
  • Table 199. India Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 200. South Korea Mobile VAS, by Type USD Million (2025-2030)
  • Table 201. South Korea Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 202. South Korea Mobile VAS, by End User USD Million (2025-2030)
  • Table 203. South Korea Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 204. Taiwan Mobile VAS, by Type USD Million (2025-2030)
  • Table 205. Taiwan Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 206. Taiwan Mobile VAS, by End User USD Million (2025-2030)
  • Table 207. Taiwan Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 208. Australia Mobile VAS, by Type USD Million (2025-2030)
  • Table 209. Australia Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 210. Australia Mobile VAS, by End User USD Million (2025-2030)
  • Table 211. Australia Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 212. Rest of Asia-Pacific Mobile VAS, by Type USD Million (2025-2030)
  • Table 213. Rest of Asia-Pacific Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 214. Rest of Asia-Pacific Mobile VAS, by End User USD Million (2025-2030)
  • Table 215. Rest of Asia-Pacific Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 216. Europe Mobile VAS, by Country USD Million (2025-2030)
  • Table 217. Europe Mobile VAS, by Type USD Million (2025-2030)
  • Table 218. Europe Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 219. Europe Mobile VAS, by End User USD Million (2025-2030)
  • Table 220. Europe Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 221. Germany Mobile VAS, by Type USD Million (2025-2030)
  • Table 222. Germany Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 223. Germany Mobile VAS, by End User USD Million (2025-2030)
  • Table 224. Germany Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 225. France Mobile VAS, by Type USD Million (2025-2030)
  • Table 226. France Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 227. France Mobile VAS, by End User USD Million (2025-2030)
  • Table 228. France Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 229. Italy Mobile VAS, by Type USD Million (2025-2030)
  • Table 230. Italy Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 231. Italy Mobile VAS, by End User USD Million (2025-2030)
  • Table 232. Italy Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 233. United Kingdom Mobile VAS, by Type USD Million (2025-2030)
  • Table 234. United Kingdom Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 235. United Kingdom Mobile VAS, by End User USD Million (2025-2030)
  • Table 236. United Kingdom Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 237. Netherlands Mobile VAS, by Type USD Million (2025-2030)
  • Table 238. Netherlands Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 239. Netherlands Mobile VAS, by End User USD Million (2025-2030)
  • Table 240. Netherlands Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 241. Rest of Europe Mobile VAS, by Type USD Million (2025-2030)
  • Table 242. Rest of Europe Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 243. Rest of Europe Mobile VAS, by End User USD Million (2025-2030)
  • Table 244. Rest of Europe Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 245. MEA Mobile VAS, by Country USD Million (2025-2030)
  • Table 246. MEA Mobile VAS, by Type USD Million (2025-2030)
  • Table 247. MEA Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 248. MEA Mobile VAS, by End User USD Million (2025-2030)
  • Table 249. MEA Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 250. Middle East Mobile VAS, by Type USD Million (2025-2030)
  • Table 251. Middle East Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 252. Middle East Mobile VAS, by End User USD Million (2025-2030)
  • Table 253. Middle East Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 254. Africa Mobile VAS, by Type USD Million (2025-2030)
  • Table 255. Africa Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 256. Africa Mobile VAS, by End User USD Million (2025-2030)
  • Table 257. Africa Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 258. North America Mobile VAS, by Country USD Million (2025-2030)
  • Table 259. North America Mobile VAS, by Type USD Million (2025-2030)
  • Table 260. North America Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 261. North America Mobile VAS, by End User USD Million (2025-2030)
  • Table 262. North America Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 263. United States Mobile VAS, by Type USD Million (2025-2030)
  • Table 264. United States Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 265. United States Mobile VAS, by End User USD Million (2025-2030)
  • Table 266. United States Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 267. Canada Mobile VAS, by Type USD Million (2025-2030)
  • Table 268. Canada Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 269. Canada Mobile VAS, by End User USD Million (2025-2030)
  • Table 270. Canada Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 271. Mexico Mobile VAS, by Type USD Million (2025-2030)
  • Table 272. Mexico Mobile VAS, by Solutions USD Million (2025-2030)
  • Table 273. Mexico Mobile VAS, by End User USD Million (2025-2030)
  • Table 274. Mexico Mobile VAS, by Verticals USD Million (2025-2030)
  • Table 275. Research Programs/Design for This Report
  • Table 276. Key Data Information from Secondary Sources
  • Table 277. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Mobile VAS: by Type USD Million (2018-2023)
  • Figure 5. Global Mobile VAS: by Solutions USD Million (2018-2023)
  • Figure 6. Global Mobile VAS: by End User USD Million (2018-2023)
  • Figure 7. Global Mobile VAS: by Verticals USD Million (2018-2023)
  • Figure 8. South America Mobile VAS Share (%), by Country
  • Figure 9. Asia Pacific Mobile VAS Share (%), by Country
  • Figure 10. Europe Mobile VAS Share (%), by Country
  • Figure 11. MEA Mobile VAS Share (%), by Country
  • Figure 12. North America Mobile VAS Share (%), by Country
  • Figure 13. Global Mobile VAS share by Players 2023 (%)
  • Figure 14. Global Mobile VAS share by Players (Top 3) 2023(%)
  • Figure 15. Global Mobile VAS share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. AT&T (United States) Revenue, Net Income and Gross profit
  • Figure 18. AT&T (United States) Revenue: by Geography 2023
  • Figure 19. Google Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 20. Google Inc. (United States) Revenue: by Geography 2023
  • Figure 21. Apple Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 22. Apple Inc. (United States) Revenue: by Geography 2023
  • Figure 23. Vodafone Group PLC. (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 24. Vodafone Group PLC. (United Kingdom) Revenue: by Geography 2023
  • Figure 25. Alphabet, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 26. Alphabet, Inc. (United States) Revenue: by Geography 2023
  • Figure 27. Samsung Electronics (South Korea) Revenue, Net Income and Gross profit
  • Figure 28. Samsung Electronics (South Korea) Revenue: by Geography 2023
  • Figure 29. Inmobi (Singapore) Revenue, Net Income and Gross profit
  • Figure 30. Inmobi (Singapore) Revenue: by Geography 2023
  • Figure 31. Onmobile Global Limited (India) Revenue, Net Income and Gross profit
  • Figure 32. Onmobile Global Limited (India) Revenue: by Geography 2023
  • Figure 33. Comverse (United States) Revenue, Net Income and Gross profit
  • Figure 34. Comverse (United States) Revenue: by Geography 2023
  • Figure 35. Mahindra Comviva (India) Revenue, Net Income and Gross profit
  • Figure 36. Mahindra Comviva (India) Revenue: by Geography 2023
  • Figure 37. One97 Communications Limited (India) Revenue, Net Income and Gross profit
  • Figure 38. One97 Communications Limited (India) Revenue: by Geography 2023
  • Figure 39. BlackBerry (United States) Revenue, Net Income and Gross profit
  • Figure 40. BlackBerry (United States) Revenue: by Geography 2023
  • Figure 41. Global Mobile VAS: by Type USD Million (2025-2030)
  • Figure 42. Global Mobile VAS: by Solutions USD Million (2025-2030)
  • Figure 43. Global Mobile VAS: by End User USD Million (2025-2030)
  • Figure 44. Global Mobile VAS: by Verticals USD Million (2025-2030)
  • Figure 45. South America Mobile VAS Share (%), by Country
  • Figure 46. Asia Pacific Mobile VAS Share (%), by Country
  • Figure 47. Europe Mobile VAS Share (%), by Country
  • Figure 48. MEA Mobile VAS Share (%), by Country
  • Figure 49. North America Mobile VAS Share (%), by Country
List of companies from research coverage that are profiled in the study
  • AT&T (United States)
  • Google Inc. (United States)
  • Apple Inc. (United States)
  • Vodafone Group PLC. (United Kingdom)
  • Alphabet, Inc. (United States)
  • Samsung Electronics (South Korea)
  • Inmobi (Singapore)
  • Onmobile Global Limited (India)
  • Comverse (United States)
  • Mahindra Comviva (India)
  • One97 Communications Limited (India)
  • BlackBerry (United States)
Additional players considered in the study are as follows:
Kongzhong Corporation (China) , America Movil (Mexico) , Sangoma Technologies (Canada) , CanvasM Technology (India)
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Key Highlights of Report


Apr 2024 241 Pages 78 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Mobile VAS Quantitative research analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as AT&T (United States), Google Inc. (United States), Apple Inc. (United States), Vodafone Group PLC. (United Kingdom), Alphabet, Inc. (United States), Samsung Electronics (South Korea), Inmobi (Singapore), Onmobile Global Limited (India), Comverse (United States), Mahindra Comviva (India), One97 Communications Limited (India) and BlackBerry (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Emerging Demand for Non-Linear Media Consumption " is seen as one of major influencing trends for Mobile VAS Market during projected period 2023-2030.
The Mobile VAS market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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