What is Stylus Pen Market?
With the advent of tablet technology, the use of stylus pens has grown in popularity. Educational institutions are increasingly introducing modern curriculum approaches, with interactive whiteboards (IWBs) and stylus pens being essential for interactive educational modes of learning. Since the demand for advanced teaching methods is projected to rise over the forecast period, this is a good investment. Since the demand for advanced teaching methods is expected to rise during the forecast period, the IWB market and, as a result, the stylus pens market will expand. The widespread use of the Universal Stylus Initiative (USI), which is fueling the adoption of stylus pens by providing detail for a complex scribble, is a significant trend gaining traction in this industry. The goal of USI is to enable interoperability between arrangements from various manufacturers as well as new applications for dynamic pens. This program will also encourage the use of stylus pens across a variety of platforms, as these pens can be used on smartphones, laptops, and phablets. The multiple advantages of USI will be a major factor in boosting this market.
The market study is being classified by Type (Active and Passive), by Application (Smart Phones, Tablets, Interactive Whiteboards and Others) and major geographies with country level break-up.
Hanvon Technologies (China), Seiko Epson Corporation (Japan), Wacom Co., Ltd. (Japan), Hitachi (Japan), Walton Group (Bangladesh), Insignia Systems, Inc. (United States), Genius KYE Systems Corp. (Taiwan) and Microsoft (United States) are some of the key players profiled in the study.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Global Vendors will contribute to the maximum growth of Global Stylus Pen market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Stylus Pen market by Type, Application and Region.
On the basis of geography, the market of Stylus Pen has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Growing Digitization
- Increased Internet Penetration combined with Rising Smart Device Adoption
Market Trend
- Adoption due to the Compatibility with Updated Devices and Easy Availability
Restraints
- Lack of Preparation for Technology in Several Underdeveloped Nations
Opportunities
- Progressive Development of Digital Content
- Growing Sales of Tablets
- High demand from the Asia-Pacific region
Challenges
- Constant Technological Development
In Jan 2021, Samsung is launching two new S Pens, including a Pro model. The Samsung Galaxy S21 Ultra 5G supports both.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners and Providers, Stylus Pen Manufacturers, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors of Stylus Pen, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and Others