About Oral Care/Oral Hygiene
Oral care or oral hygiene involves keeping the mouth clean and free of diseases. It also involves keeping other problems such as bad breath, tooth decay, and gum disease at bay by regular brushing and cleaning between the teeth. Oral hygiene has to be maintained regularly to prevent the occurrence of dental disease. Some of the common dental ailments are tooth decay and gum diseases such as gingivitis and periodontitis. The oral care/oral hygiene market is a promising and dynamic space with ample growth opportunities. By understanding the key trends and drivers, businesses can develop innovative products and services to cater to the evolving needs of consumers.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.0% |
The market is seeing moderate market players, by seeing huge growth in this market the key leading vendors are highly focusing on production technologies, efficiency enhancement, and product life. There are various growth opportunities in this market which are captured by leading players via tracking the ongoing process enhancement and huge investment in market growth strategies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Oral Care/Oral Hygiene market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Colgate-Palmolive Company (United States), The Procter & Gamble Company (United States), Unilever plc. (United Kingdom), GlaxoSmithKline plc. (United Kingdom), PrevestDenPro (India), Johnson & Johnson (United States), Koninklijke Philips N.V. (Netherlands), GC Corporation (Japan), Dr. Fresh, LLC (United States) and 3M Company (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Church & Dwight Co, Inc. (United States), Sunstar Suisse S.A. (Switzerland), Dabur India Ltd. (India), The Himalaya Drug Company (India), Patanjali Ayurved Ltd. (India) and Lion Corporation (Japan).
Segmentation Overview
AMA Research has segmented the market of Global Oral Care/Oral Hygiene market by Type (Toothpaste, Tongue Cleaners, Mouthwashes/Rinses, Dental flosses, Oral Irrigator and Others) and Region.
On the basis of geography, the market of Oral Care/Oral Hygiene has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Retailers will boost the Oral Care/Oral Hygiene market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Dental Clinic will boost the Oral Care/Oral Hygiene market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Technological Advancements in Toothbrushes
Market Growth Drivers:
Growing Awareness About Oral Hygiene and Rising Incidences of Dental Diseases
Challenges:
The Presence of Counterfeit and Substandard Products
Restraints:
Competitive Pricing Pressure Faced by Prominent Players
Opportunities:
Increasing Online Purchases of Oral Care Products, Growing Number of Small/Private Dental Clinics with Dental Dispensaries and Investment in Research and Development
Market Leaders and their expansionary development strategies
In February 2023, Royal Philips and Candid Care announced their partnership to advance the efficiency and effectiveness of orthodontic care. The collaboration is designed to provide dental professionals with an extended integrated oral healthcare offering, including orthodontic treatments alongside teeth whitening.
In November 2023, Prevest Denpro Limited launched its revolutionary oral care product "Oradox". Oradox represents a cutting-edge advancement in oral health, embodying Prevest’s commitment to delivering innovative and effective solutions for dental care. The product line addressed various aspects of oral health, including cavity protection, gum care, enamel strength, and breath freshness.
Key Target Audience
Oral Care Product Manufacturer, Government Bodies, New Entrants, Research Organization, Potential Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.