What is Multivitamin and Mineral Supplements?
The Multivitamin and mineral supplements consist of a combination of vitamins and minerals along with some other kind of ingredients. The vitamins and minerals play a very important role in making body healthy and build immunity for the overall health factor. They are widely available in the form of pills, capsules powdered and other forms that can be taken once or twice a day daily, as it provides sufficient energy weight control and improved immunity.
The market study is broken down by Type (Vitamin D, Magnesium, Calcium, Zinc, Iron and Others), by Application (Eye Health Supplements, Bone and Joint Supplements, Heart Health Supplements and Others) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
DuPont de Nemours, Inc., (United States), Bayer AG (Germany), Glanbia plc (Ireland), Koninklijke DSM N.V. (Netherlands), BASF SE (Lutavit) (Germany), NOW Foods (United States), Nature’s Bounty (United States) and Otsuka Pharmaceutical Co., Ltd., (Japan) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Multivitamin and Mineral Supplements market by Type, Application and Region.
On the basis of geography, the market of Multivitamin and Mineral Supplements has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Gluten Free will boost the Multivitamin and Mineral Supplements market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Multivitamin and Mineral Supplements market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Pills will boost the Multivitamin and Mineral Supplements market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Children will boost the Multivitamin and Mineral Supplements market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 3rd September 2019, NOW has acquired the SuperNutrition supplement company, which offers a unique brand of multi-vitamin skus that are high potency, scientifically formulated and targeted by the need. NOW intends to expand distribution worldwide through a wide and growing network of successful international distributors.
"The recommended amounts of nutrients people should get vary by age and gender and are known as Recommended Dietary Allowances (RDAs) and Adequate Intakes (AIs). One value for each nutrient, known as the Daily Value (DV), is selected for the labels of dietary supplements and foods. A DV is often, but not always, similar to one’s RDA or AI for that nutrient. The label provides the %DV so that you can see how much (what percentage) a serving of the product contributes to reaching the DV."
Market Trend
- Rising Spendings of People on Multivitamin and Mineral Supplements
Market Drivers
- The Growing Health Awareness and Health Consciousness Among People
- Increasing Need for Vitamin and Minerals for Better Health Status with the Growing Number of Health Problems Around
Opportunities
- Increasing Online Availability of Multivitamin and Mineral Supplements
- Growing Pharmaceutical Industries and its Research and Development
Restraints
- Over Consumption of Supplements Might Effect the Health Adversely
Challenges
- Stringent Regulatory Standard Associated with Production and Consumption of Multivitamin and Mineral Supplements
Key Target Audience
Multivitamin and Mineral Supplements Manufacturers, Multivitamin and Mineral Supplements International Traders, Multivitamin and Mineral Supplements Distributors and Suppliers, Research and Development Institutes, Potential Investors, Regulatory Bodies, Upstream and Downstream Buyers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.