About Lead Management Software
Lead Management software is a category of software that assists a broad set of applications designed to help businesses to manage their leads. Lead generation allows business to create interest in the mind of customer and inquiry into services or products. Lead Management software helps to set a system, methodologies and practices design in order to generate potential business clients through marketing programs or campaign. This allows saving money and time with better productivity and outcome. The demand for lead management software is anticipated to rise in the forecasted period owing to the growing emphasis on the management of customer relationship, effective marketing campaigns and sales.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
In Lead Management Software Market the key players are adopting various strategies to gain market attention and increase their market share, these strategies may be listed in an increasing product portfolio. In this industry, making a partnership to adopt certain technologies and acquiring small players will help to finish the competition in the near future. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Lead Management Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Adobe (United States), IBM (United States), Microsoft (United States), Oracle (United States), Salesforce (United States), Cratio CRM Software (India), Pipe Drive (United States), HubSpot, Inc. (United States) and Velocify, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Zoho (India), Bizom (India), Capterra (United States) and Kapture.
Segmentation Overview
AMA Research has segmented the market of Global Lead Management Software market by Type (On premise and Clould Based), Application (Established businesses, Startup businesses and Non-profit) and Region.
On the basis of geography, the market of Lead Management Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End User, the sub-segment i.e. Healthcare will boost the Lead Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Advantages of Crowdsourcing and Growing Demand For Social Interaction
Market Growth Drivers:
Rising Need For A Large-Scale Client Management and Growing Adoption of The Software in Various Verticals Such as Banking, Insurance, and Others
Challenges:
High Cost of Implementation of Lead Management Software
Restraints:
Complications in Cloud Integration and Security Threats Like Data Hacking Related to Lead Management Software
Opportunities:
Growth In Adoption Of Cloud-Based Technology and Rising Investment of Multinational Companies in Emerging Economies
Market Leaders and their expansionary development strategies
In January 2019, Propertybase, a leading real estate technology company provides cloud based real estate customer relationship management and marketing software, announced acquisition of BoldLeads, industry-pioneers of buyer/seller lead generation. With this Propertybase now offers the most complete lead-to-close platform on the market that simplifies the business of real estate.
In March 2024, COX Automotive Australia (Cox) has launched a new cutting edge customer leads management system that can leverage the latest in AI technology to manage enquiries from initial contact in what is described as a virtual customer relations team.
Key Target Audience
Lead Management Software Providers, Integration Service Providers, Governments, Architects, Engineers, And Contractors, Consultancy Firms And Advisory Firms, Regulatory Agencies, Technology Consultants and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.