About Ayurvedic Food
Ayurveda is a traditional system which is used for the maintenance of health in a healthy person as well as relief from the disease in patients. The ayurvedic approach to food and dietetics is very different as compared to the conventional western approach. Some of the major benefits associated with ayurvedic food such as improved digestive and metabolic processes improved the health of the gut, Weight management, Enhanced detoxification, improved fertility and sexual/reproductive health, improved efficiency in the excretion process and others. Rising awareness regarding the benefit of Ayurvedic food and rising disposable income of people some of the major drivers which are propelling the growth of the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The market is fragmented with numerous players focusing on technique and quality of the product due to which the global ayurvedic food market can witness an upsurge in the forecast period. Analyst at AMA Research estimates that India Vendors will contribute the maximum growth to Global Ayurvedic Food market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amrutanjan Healthcare Limited (India), Charak Pharma Pvt. Ltd. (India), LOMOTO (India), Dabur India Ltd. (India), Emami Ltd. (India), Forest Essentials (India), Hamdard Laboratories (India), Kerala Ayurveda Ltd. (India), Patanjali Ayurved Limited (India), Shree Baidyanath Ayurved Bhawan Pvt. Ltd. (India), The Himalaya Drug Company (India) and Vicco Laboratories (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Ayurvedic Food market by Type (Ayurvedic Food in Solid Form (AFSF) and Ayurvedic Food in Liquid Form (AFLF)), Application (Supermarkets and Hypermarkets, Drug Stores, Online Retailers and Others) and Region.
On the basis of geography, the market of Ayurvedic Food has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Ayurvedic Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Technology Advancement of the Ayurvedic Food Products
Market Growth Drivers:
Increasing Usage of Ayurvedic Food in the Food Industry and Rising Disposable Income and Widening Applications of Ayurvedic Food
Challenges:
Some Products of Ayurvedic Food has Prices
Restraints:
Government Regulation Regarding Ayurvedic Food Recipes
Opportunities:
Growing Demand from Emerging Economics such as India, China and others
Market Leaders and their expansionary development strategies
In August 2023, Organic Ayurvedic products, acquired Ayush Herbs, an established Ayurvedic food and wellness company. This acquisition expands Organic India's product portfolio and strengthens its presence in the Ayurvedic food market.
In June 2023, Mansukh Mandviya launches logo for 'Ayurveda Aahar' on World Food Safety the logo is a symbol of the government's commitment to promoting Ayurvedic food and its benefits for health.
On Feb 2019, the Food Safety and Standards Authority of India (FSSAI) have discussed with the ministry of Ayurveda regarding regulations for Ayurvedic foods. In addition, the possibility of setting standards for Ayurvedic ahaar and traditional Ayurvedic foods should be separate
Key Target Audience
Manufacturers of Ayurvedic Food, Suppliers of circuit Ayurvedic Food, Wholesalers, Distributors and Retailers of Ayurvedic Food, Research and Development (R&D) Companies, Research Organization, Federal Agencies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.