Global Baby Play Mat Market Overview:
A baby play mat is a basic infant thing expected to keep a growing toddler occupied. Babies tend to crawl and walk when they turn to 6-8 months old. Thus a play mat or crawling mat turns into the child’s sheltered and clean spot to play on the floor. Infant play mats are available in various sizes, material, some of the playmats also have little toys, mirrors, light and music to enhance the little children. The advanced baby mats help in baby visual development, gross motor development. Because of these reasons, the demand for baby mats is the peak point.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Historical Period | 2017-2021 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Growing Selling Behaviour from Online Sales Channels and Availability of Wide Variety and Design
Market Growth Drivers:
Growing Demand of Baby Mat Because Of Its Convenience and Design and Rising Disposable Income across the Globe
Challenges:
Material Safety
Restraints:
Growing Competition among Leading Players
Opportunities:
Enhancement of Distribution Network and Rapid Adoption of Omnichannel Strategy
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Mothercare (United Kingdom), Early learning centre (United Kingdom), Pehr (Canada), Busy Baby (United States), Mary Meyer (United States), Wish (United States), Baby Einstein (United States), Yiwu Jietai Rug Co., Ltd. (China), J L Morison (India), Pelican Manufacturing (Australia), Suzhou Swan Lake Felt (China) and Tiny Love (Dorel Industries Inc. (United States). Analyst at AMA Research see United States Vendors to retain maximum share of Global Baby Play Mat market by 2027. Considering Market by Distribution Channel, the sub-segment i.e. Online will boost the Baby Play Mat market. Considering Market by Age Range, the sub-segment i.e. 0-6 Months will boost the Baby Play Mat market. Considering Market by Material Type, the sub-segment i.e. PVC will boost the Baby Play Mat market.
Latest Market Insights:
In July 2023, Bumbo Acquires Tiny Love to Expand Sensory Play Product Offerings a provider of sensory play products for babies and toddlers. The acquisition will expand Bumbo's product offerings and provide families with access to a wider range of sensory play products.
In October 2023, Lovevery, a leading provider of developmental products for babies and toddlers, launched its new sensory play mat for infants. The play mat is designed to stimulate all of an infant's senses, with a variety of textures, patterns, and sounds to explore.
What Can be Explored with the Baby Play Mat Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Baby Play Mat Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Baby Play Mat
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Baby Play Mat market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Baby Play Mat market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Manufacturers of Baby Play Mat, Suppliers of Baby Play Mat, Wholesalers, Distributors and Retailers of Baby Play Mat, Raw Material Providers and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.