What is Application Security Software?
Application security encompasses measures taken to improve the security of an application often by finding, fixing, and preventing security vulnerabilities. Application security describes security measures at the application level that aim to prevent data or code within the app from being stolen or hijacked
The market study is broken down by Type (SAST and DAST), by Application (Banking, Financial Services, And Insurance, Retail And Ecommerce, Government And Public Sector, Healthcare, Telecommunication, Education and Other) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global Application Security Software market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM Corporation (United States), HCL Software (India), Cisco Systems (United States), Synopsys (United States), Checkmarx (Israel), Veracode (United States), MicroFocus (United Kingdom), WhiteHat Security (United States), Capgemini (France) and Rapid7 (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Onapsis (United States), GitLab (United States) and CAST Software (France).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Application Security Software market by Type, Application and Region.
On the basis of geography, the market of Application Security Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. Cloud-based will boost the Application Security Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Enterprise Size, the sub-segment i.e. Small and Medium Size will boost the Application Security Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
In September 2020, Micro Focus has introduced Hybrid Cloud Management X, designed to simplify the delivery of multi-cloud services. The offering is a cloud-native, multi-tenant management platform that can run in the public cloud or on-premises.
Market Trend
- Adoption of application security in small and medium-sized businesses leads to an increase in demand for market
Market Drivers
- Rise in security breaches targeting business applications
- Increase in the use of mobile and cloud-based technologies
Opportunities
- Adoption of artificial intelligence and machine learning in web- and mobile-based security process to increase demand for the application security market
Restraints
- Budget constraints and return on investments pull back companies from investments
- COVID-19 pandemic impact
Challenges
- Unused apps are a big security threat
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Software Developers, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.