What is Operational Analytics Market?
Operational Analytics is an innovative technology that enables companies to reduce fraud and risk, achieve better cost efficiency, increase additional transactions, and ultimately increase profits by reducing costs. The global operational analytics market is growing rapidly as obsolete business intelligence techniques are being replaced by advanced business intelligence and analytics techniques, and the volume of business information is huge across industries.
The market study is being classified by Type (Software and Service), by Application (Predictive Asset Maintenance, Risk Management, Fraud Detection, Supply Chain Management, Customer Management, Workforce Management and Sales and Marketing Management) and major geographies with country level break-up.
IBM (United States), Oracle (United States), Microsoft (United States), SAS Institute (United States), Hewlett-Packard (United States), SAP (Germany), Alteryx (United States), Cloudera (United States), Bentley Systems (United States) and Splunk Technology (United States) are some of the key players profiled in the study.
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to avail of competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Operational Analytics market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Operational Analytics market by Type, Application and Region.
On the basis of geography, the market of Operational Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increased Amount of IT Operations Data,
- Increasing Use of Mobile Devices
- Increasing Number of Data Centers to Gather Inner Data for Analyzing the Performance of the Marketing Department
Market Trend
- Increasing Due To Cost-Effective and Time-Efficient Features
- Increased Business Agility and Scalability, and Self-Service Access to Centrally Managed Data
- The Increasing Need To Improve Quality and Quantity of Products in a Cost-Effective Way
Restraints
- Data Security & Privacy Concerns
- Lack of Integration with Legacy Systems
Opportunities
- Increasing Adoption of Smart Grid and Smart Energy Technologies across Manufacturing Organizations
- Growing Awareness about Manufacturing and Technologies among the Manufacturers
Challenges
- Complex System Structure
- Lower Return on Investments
Key Target Audience
Providers of Operational Analytics, Downstream Vendors, Private Research Institutes, Market Research Organizations and Others