About Baby Milk Powder
Baby Milk Powder is a dried form of milk which has a longer shelf life than the liquid form. It is specially used for babies and also used in food, health and biotechnology. As these products provides nutrition and calories, the parents has increased use of packaged foods. The health concerns and malnutrition cases are driving the market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Baby Milk Powder market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Baby Milk Powder Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Baby Milk Powder market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Abbott Nutrition (United States), Nestle (Switzerland), Danone (France), Mead Johnson (United States), Kraft Heinz (United States), Ella s Kitchen Group Ltd. (United Kingdom), Hero Group (Switzerland), Beech-Nut Nutrition Corporation (United States), Semper AB (Sweden) and Mead Johnson Nutrition Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Morinaga Milk Industry Co. Ltd. (Japan), Gerber Products Company (United States), Nurture Inc. (United States) and Parent s Choice (United States).
Segmentation Overview
AMA Research has segmented the market of Global Baby Milk Powder market by Type (Infant Milk, Follow-on-Milk, Specialty Baby Milk, Growing-up Milk, By Ingredient, Carbohydrate, Fat, Protein, Minerals, Vitamins and Others), Application (Infant Under 6 Months, Infant Between 6 And 12 Months, Infant Between 12 And 36 Months and Infant Above 3 Years Old) and Region.
On the basis of geography, the market of Baby Milk Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution channels, the sub-segment i.e. Supermarkets/Hypermarkets will boost the Baby Milk Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Spreading awareness about the nutritional content in milk powder and Growing e-commerce industry as it is a convenient way to purchase the products
Market Growth Drivers:
Rising employment for women is driving the market and Increasing disposable income in economies like India and china
Challenges:
Safety concern for packaged foods among the people and Having side effects the milk powder cannot be used by some of the people
Restraints:
Decrease in birth rate global can affect the market and Government regulations associated with food
Opportunities:
Growing food and infant formula markets in China and India and Aggressive marketing by key players has created an opportunity
Market Leaders and their expansionary development strategies
In July 2023, Bobbie, an organic infant formula company, has acquired Nature’s One, a 26-year-old pediatric nutrition company, in a move that gives Bobbie end-to-end control over formula manufacturing through a new facility and triples the size of Bobbie’s operations.
In 2019, Nestlé is furthering its foray into the A2 milk sector, having most recently launched the world's first A2 milk powder for mothers in China.
In 2018, all infant formula milk powder products produced in China or imported to China shall get the registration certificate with CFDA, and indicate the registration number on the label and instruction book.
Key Target Audience
Suppliers and Distributors, Research Institutes, Development Institutes, Government bodies and Manufacturers
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.