Global Programmatic Advertising Market Overview:
Programmatic advertising is the process of automatically buying and selling digital advertising space. Before programmatic advertising, ordering, setting up, and reporting on ads all had to be carried out manually. The process is streamlined through programmatic advertising, making it more effective and efficient. Programmatic platforms have built up their ad inventory and database. Increasing Demand from SMEs for programmatic advertising for the branding of products or services boosts the programmatic advertising market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Increasing Demand for Technological Advancement such as Digital Out-of-Home (DOOH) Ads
Market Growth Drivers:
Increasing Demand from SMEs for Programmatic Advertising for Branding of Products or Services., Growing Popularity of Streaming Music Services and the Increasing Number of People Listening to Podcasts, Increase in the Platform for the Mobile Marketing and Rising Acceptance Of Digital Video Consumption Like Amazon Prime, Netflix, etc.
Challenges:
Lack of potentials Reaching Out to the Right Targeted Audience, The dearth of Skilled Operators and Lack of Transparency in Pricing and Costs
Restraints:
Increasing Issues with Transparency and Advertisment Fraud
Opportunities:
The popularity of Social Media Contributing to the Growing Programmatic Advertising Platform
Competitive Landscape:
Programmatic Advertising is a fragmented market due to the presence of a large number of established competitors. The key players are highly focused on developing and innovating new strategies to maintain their market position and customer base. The companies are also planning strategic activities like partnerships, collaboration, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Some of the key players profiled in the report are Amazon (United States), The Trade Desk (United States), PubMatic (United States), Media Match (United States), AdRoll (United States), Xandr (United States), Adobe (United States), SmartyAds LLP (United States) and Google Marketing Platform (United States). Additionally, following companies can also be profiled that are part of our coverage like Kedet (India), MediaMath (United States), Amobee (United States), Digilant (United States) and Disruptive Advertising (United States). Considering Market by By End Use Industry, the sub-segment i.e. Education will boost the Programmatic Advertising market. Considering Market by By Types, the sub-segment i.e. Display Ads will boost the Programmatic Advertising market. Considering Market by By Devices, the sub-segment i.e. Mobile will boost the Programmatic Advertising market.
Latest Market Insights:
In May 2023, Microsoft Ad solution Acquired Xandr Ad, Xandr’s technology improve Microsoft’s digital advertising solutions. They did it so by providing a more comprehensive view of the user experience. Although still early days, the acquisition put Microsoft on the digital advertising map.
In April 2023, Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Q1 2023 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores. and In October 2022, AmazonAMZN announced numerous new advertising features at its unboxed event in New York. Observing the overall improvement shows the roadmap that Amazon is holding close to its chest. Advertising revenue is lucrative and represents a financial bright spot for the company as the retailer appears to be bracing for economic headwinds.
What Can be Explored with the Programmatic Advertising Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Programmatic Advertising Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Programmatic Advertising
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Programmatic Advertising market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Programmatic Advertising market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.