About Deodorants for Men
Deodorants are personal care products that are applied topically, most commonly on the underarms, to minimize or mask the odor caused by the bacterial breakdown of perspiration or any other reason. They are classified as cosmetics by the U.S. Food and Drug Administration (FDA) and typically contain an odor-masking fragrance. They are generally formulated into a solid, aerosol or liquid base. Deodorants for men are specially designed for men. The fragrances are made as per demands from the men.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The Deodorants for Men market is dynamic and competitive, with established brands facing pressure from innovative startups and changing consumer preferences. By focusing on product innovation, sustainability, and targeted marketing, brands can stay ahead of the curve and thrive in this evolving landscape. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Deodorants for Men market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Chanel S.A. (France), Adidas AG (Germany), Cavincare (India), Church & Dwight Co., Inc. (United States), Estée Lauder Companies (United States), Godrej Group (India), Playboy Enterprises, Inc. (United States), Raymond Group (India), L'Oréal S.A. (France) and Burt's Bees, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Baxter of California (United States) and Gillette (United States).
Segmentation Overview
AMA Research has segmented the market of Global Deodorants for Men market by Type (Solid Base Deodorant, Aerosol Base Deodorant and Liquid Base Deodorant), Application (Online Sales and Offline Sales) and Region.
On the basis of geography, the market of Deodorants for Men has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Skin Type, the sub-segment i.e. Dry Skin will boost the Deodorants for Men market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online Sale will boost the Deodorants for Men market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
High Demand for Deodorants with Innovative Fragrances
Market Growth Drivers:
Increased Demand from the Men due Changed Lifestyle, Increased Marketing and Promotional Activities by Deodorant Manufacturers and Rise in the Disposable Income of the People
Challenges:
Competition by the Major Players
Restraints:
Side Effects Caused By the Deodorants Such As Skin Rashes, Irritation Etc.
Opportunities:
Growing Deodorants Industry Worldwide, Robust Increase in Distribution Channels and Huge Investments and Franchising By Major Players
Market Leaders and their expansionary development strategies
In September 2023, Native Deodorant announces a recycling program for used deodorant containers in partnership with TerraCycle, addressing sustainability concerns within the industry.
In October 2023, Native Deodorant introduces a "Sensitive Skin" line for men, catered to those with delicate skin prone to irritation from traditional deodorants
Key Target Audience
Deodorants for Men Manufacturers, Research Professionals, Emerging Companies, Raw Material Suppliers/ Buyers, Distributors, Government Body & Associations and End-user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.