Body Wash Market Scope
The body wash is also known as a shower gel or shower cream. It is a specialized liquid product used for cleaning the body during the showers.
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Body Wash market throughout the predicted period.
Johnson & Johnson (United States), L’Oreal S.A (France), P&G (United States), Unilever (United Kingdom), Bath and Body Works (United States), Beiersdorf (Germany), Coty, Inc. (United States), Estee Lauder, Inc. (United States), Henkel (Germany) and Kao Corp. (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Lush (United Kingdom), Revlon (United States) and Soap and Glory (United Kingdom).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Body Wash market by Type (Shower Gels and Moisturizing Body Washes), by Application (Men, Women and Kids) and Region with country level break-up.
On the basis of geography, the market of Body Wash has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
On 14 March 2019, Bath & Body Works, speciality retailer and home to America's Favorite Fragrances, has announced the upcoming launch of its newest fragrance, Gingham. The Gingham collection will include Cleansers: Shower Gel (USD 12.50), NEW Moisturizing Body Wash (USD 12.50).
Market Trend
- The Adoption of Natural/Organic Body Washes
Market Drivers
- The global pollution is on the rise, there are various gases are emitted due to fossil fuel consumption. The effects of pollution on the skin are also profound and seen as increased risk of skin cancer, skin sensitivity, premature skin ageing, discolouration, dryness, dullness, and roughness. Thereby, consumers are shifting towards adoption of body washes in order to protect the body from the pollution.
Opportunities
- The Emerging Demand from Asian Countries Such as India, and China, among others
Restraints
- Lack of Penetration among the Underdeveloped Nations
Challenges
- To Maintain Brand Loyalty
Key Target Audience
Key Stakeholders, Raw material suppliers, Distributors/traders/wholesalers/suppliers, Regulatory bodies, including government agencies and NGO, Commercial research & development (R&D) institutions, Importers and exporters, Government organizations, research organizations, and consulting firms, Trade associations and industry bodies and End-use industries