Market Snapshot:
The term probiotic is a relatively new word meaning “for life” and are used to name bacteria associated with beneficial effects for humans and animals. Probiotics are a type of "good" bacteria found in some foods and supplements. Probiotics Gummies are supplements that provide beneficial health effects to the host by replenishing natural gastrointestinal microbiota. According to Nutrition Business Journal, 42% of consumers want more probiotics in their diet. The probiotic gummies help to lessen bloating and abdominal discomfort as well as help with both digestive and immune health. These probiotics play an important role in immunological, digestive and respiratory functions and have a significant effect in alleviating infectious disease in children.The research analyst at AMA estimates Probiotics Gummies market to grow at a compounded annual growth rate of 5.21%, currently pegged at USD15.35 Billion.
Segment Analysis
AMA Research have segmented the market of Global Probiotics Gummies market by Type, Application and Region. On the basis of Type, Digestive Support are dominating the market and held 63.18% of market share in the year 2021 where as Immune Support stood as second largest market share.
On the basis of geography, the market of Probiotics Gummies has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2021. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Market Drivers
Increasing Demand for Probiotics Gummies: ”According to Nutrition Business Journal, probiotics topped all supplement category growth by a long shot with a growth of 17% between 2015 and 2016. Almost double the rate of growth for the second fastest growing category.” and Increased Interest In Functional Foods
Opportunities
Rising Incidence of Digestive and Gastrointestinal Disorder and Ease to Consume Due to High Soluble and Concentrated Form
Restraints
- Sensitive to Heat, pH, Moisture, and Oxygen
- High Cost of Products
In addition to the aforementioned factor, Increasing Demand for Probiotics Gummies: ”According to Nutrition Business Journal, probiotics topped all supplement category growth by a long shot with a growth of 17% between 2015 and 2016. Almost double the rate of growth for the second fastest growing category.”
is expected to propel the growth of the market over the forecast period.
Competitive Landscape
In Probiotics Gummies Market, it has been observed that most of the companies are upgrading or introducing innovative products. They rely on strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation and sourcing strategies to enhance their market share.
The key Vendors profiled in the study are Schiff Vitamins International (United States), Walgreens Company (United States), CVS Pharmacy (United States), Renew Life (United States), Nature’s Bounty Co. (United States), Fortify Probiotics (United States), Nature's Way Brands, LLC. (United States), Rainbow Light Nutrition Systems, Inc. (United States), Smarty Pants(United States), Jamieson Laboratories (Canada), Olly Public Benefit Corporation (United States), Nordic Naturals, Inc. (United States) and Rexall Sundown (New York). A lot of United States players are profiled in the research study indicating a strong market dependence.