About Natural Protein Powder
Natural protein powder is a popular nutritional supplement. Protein is an important macronutrient that helps build muscle, repair tissue, and make enzymes and hormones. Using protein powder may also help weight loss and aid people tone their muscles. The natural protein powder market is expected to show a considerable growth during the forecast period owing to the growing consumer awareness toward maintaining a healthy diet, increasing popularity of e-commerce platforms for sales and foremost an active lifestyle
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Natural Protein Powder market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Cargill (United States), Kerry Group (Ireland), NOW Foods (United States), Organic Valley (United States), Bulk Powders (United Kingdom), AMCO Proteins (United States), NBTY, Inc. (United States), MusclePharm Corporation (United States), CytoSport, Inc. (United States) and RSP Nutrition (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are BPI Sports, LLC (United States), Dymatize Enterprises LLC (United States) and Nutrabolt (United States).
Segmentation Overview
AMA Research has segmented the market of Global Natural Protein Powder market by Type (Dairy-based and Plant-based), Application (Sports Nutrition and Functional Foods) and Region.
On the basis of Type, Dairy-based are dominating the market in the year 2023 where as Plant-based stood as second largest market share.
On the basis of application, Sports Nutrition segment is dominating the market in the year 2023 where as Functional Foods segment stood as second largest market .On the basis of geography, the market of Natural Protein Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Asia Pacific, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Offline will boost the Natural Protein Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rise in popularity of e-commerce platforms for sales
Market Growth Drivers:
Growing health consciousness across the globe and Increase in the number of product launches in the market
Challenges:
Stringent government regulations on food allergens
Restraints:
Fluctuations in raw material prices
Opportunities:
Rising adoption of high protein diet as a part of weight reduction
Market Leaders and their expansionary development strategies
In June 2021, WM Partners, a certified diverse-owned private equity firm focused on investing in middle market companies and driving value creation in the health and wellness sector, today announced that HPH II Investments Master Fund, LP, together with its parallel and feeder funds ("HPH II"), through its wholly owned entity, has entered into a definitive agreement to acquire Vega
In May 2022, Mumbai based wellness brand Soulfuel has launched Soulfuel protein powder focused on strengthening the gut with a novel blend of post-biotic with brand name Epicor, prebiotic Inulin and digestive enzymes. While post-biotic is a bioactive compound made when the probiotic bacteria in one’s gut digest and break down fibers, prebiotic is a non-digestible food ingredient that promotes the growth of beneficial microorganisms in the intestines.
Manufacturers and distributors of dietary supplements and dietary ingredients are prohibited from marketing products that are adulterated or misbranded. That means that these firms are responsible for evaluating the safety and labeling of their products before marketing to ensure that they meet all the requirements of DSHEA and FDA regulations. and FDA is responsible for taking action against any adulterated or misbranded dietary supplement product after it reaches the market.
Key Target Audience
Manufacturers of natural protein powder, Suppliers of natural protein powder subcomponents, Wholesalers, distributers and retailers of natural protein powder, Food industry, Online retailers, End user and Governmental bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.