About Fresh Mushroom
The global demand for fresh mushrooms is continuously increasing because of its nutritional benefits. Increasing awareness about the health benefits associated with consumption of mushrooms and rising demand for the fresh mushroom driving the demand the market demand. Moreover, changing food habits and increasing demand from the developing economies expected to drive the demand for fresh mushrooms over the forecasted period.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Key players in developed mushroom markets are increasingly emphasising sustainable production in order to attract environmentally conscious consumers and strengthen brand positioning. To improve corporate sustainability, Monaghan Mushrooms, for example, intends to use reusable and recyclable packaging by 2025. As a result, sustainability in business operations ranging from compost preparation and cultivation to packing is expected to become a key factor in the mushroom market in the coming years. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fresh Mushroom market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Bonduelle (France), Costa Pty Ltd (Australia), Phillips Mushroom Farms (United States), Drinkwater's Mushrooms (United Kingdom), Monaghan Mushrooms (Ireland), Monterey Mushrooms (United States), Okechamp S.A (Poland), Shanghai Finc Bio-Tech (China), The Mushroom Company (United Kingdom) and Pallas Foods (Ireland) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Fresh Mushroom market by Type (Button Mushroom, Shiitake Mushroom, Oyster Mushroom and Other), Application (Food Processing Industry, Retail Outlets, Food Services and Other) and Region.
On the basis of geography, the market of Fresh Mushroom has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Europe region held largest market share in the year 2021.
Fresh Mushroom Market Dynamics:
Attributes | Details |
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Growth Drivers | - Changing Food Choices Fueled By Rising Disposable Income
- Low Fat and Cholesterol Content in Fresh Mushroom
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Influencing Trends | - Rising Demand from Grocery and Foodservice Sector
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Restraints | - Low Shelf Life of Mushroom
- Stringent Government Regulations Regarding Food Products
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Road Blocks / Challenges | - Lack of Awareness among Customers
- Allergic Reaction Associated With Mushrooms Consumption
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Gaps & Opportunities | - Increasing Consumption Demand for Fresh Mushroom
- Growing Demand from the Developing Economies
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In March 2021, The first functional mushroom products were introduced by New Wave Holdings Corp under the Way of Will brand. For the US market, the company introduced functional mushroom powder and capsules. Adaptogen blend, energy blend, brain function blend, immunity blend, and antioxidant blend are the five categories of the collection. The launch aims to improve consumers' wellness and skincare.
“According to the FDA's Mushroom Good Agricultural Practices (MGAP) program, a set of farm food safety standards developed by the American Mushroom Institute and the Penn State Department of Food Science. MGAP core principles are as follows. Prevention of food safety hazards is favored over-reliance on corrective actions after a problem has occurred. Mushrooms can become contaminated at any point between growing and shipping. The use of animal products in substrate, casing, or supplement preparation should be managed carefully to minimize the potential for microbial contamination of mushrooms. Worker hygiene and field sanitation practices play a critical role in minimizing the potential for microbial contamination of mushrooms. Water has the potential to be a source of contamination during mushroom growing and subsequent handling.”
Key Target Audience
Fresh Mushroom Manufacturers, Fresh MushroomDistributors, Potential Investors, Government and Research Organizations, Trade Associations and Industry Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.