Industry Background:
Instant protein drinks are meant to provide energy instantly after consumption and mostly consumed on the go. Such drinks are quite popular in sports and fitness industries as athletes require to maintain high degree of fitness level. Also, rising demand of instant protein drink among millennial fueled by ease of consumability and increased disposable income income are further expected to proliferate the very market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Glanbia (Ireland), CytoSport (United States), Arla Foods (Denmark), Nestle (Switzerland), Davisco Foods International (United States), Archer Daniels Midland (United States) and Weider Global Nutrition (United States) |
According to AMA, the market for Instant Protein Drink is expected to register a CAGR of 5.3% during the forecast period to 2030. This growth is primarily driven by Growing Demand for Instant Protein Drink in Sports and Ease of Consumability and Ability to Offer Energy on the Go.
Globally, a noticeable market trend is evident Rising Demand for Organic Protein Drinks
The Beverages sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Glanbia (Ireland), CytoSport (United States), Arla Foods (Denmark), Nestle (Switzerland), Davisco Foods International (United States), Archer Daniels Midland (United States) and Weider Global Nutrition (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. Key players are adopting numerous strategies to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnerships to adopt certain technologies, and acquiring small players to finish the competition in the future. As well as investing money in the R&D sector to make technical upgrades to the product.
Key Developments in the Market:
In January 2024, Abbott announced the launch of a new brand of protein shakes named Protality. Protality is the latest addition to Abbott’s line of adult nutrition products, which includes Ensure and Glucerna.
In January 2023, INFINIT Nutrition unveiled a new protein coffee drink mix called Javi Instant Protein Latte. This new product is a rebranding of one of the company's founding formulas, MUD, which has been a popular part of INFINIT's lineup since 2009.
Regulatory Insights:
Health drinks products are subjected to provide labeling which must include nutritional value. As per FDA (Food and Drug Administration) guidelines mentioned in section 403(a)(1) of the FD&C Act (21 U.S.C. 343(a)(1), a food or beverage is misbranded if its labeling is false or misleading. Additionally, Beverages and liquid dietary supplements may bear health claims, which characterize the relationship between a substance (food or food component) and a disease or health-related condition.
Influencing Trend:
Rising Demand for Organic Protein Drinks and Growing Consumption of Protein Rich Drinks
Market Growth Drivers:
Growing Demand for Instant Protein Drink in Sports and Ease of Consumability and Ability to Offer Energy on the Go
Challenges:
Providing Green Packaging to the Protein Drink Products and Availability of Various Alternative Beverages
Restraints:
High Cost of the Instant Protein Drink Products and Stringent Government Regulatory Frameworks Regarding Protein Beverages
Opportunities:
Growing Awareness About Health Products Consumption, Rising Sport Culture Worldwide and Advancement in Products and Growing Disposable Income
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Instant Protein Drink Market
- Analysis about New Entrants in Instant Protein Drink Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Instant Protein Drink Study Sheds Light on
The Instant Protein Drink Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Instant Protein Drink industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Instant Protein Drink industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.