Twizzler Candy Market Scope
The global Twizzlers candy market is expected to grow at a healthy pace during the forecast period, according to the AMA study. Twizzler Candy is a chewy licorice-type candy with a fruity flavor. The introduction of new flavored Twizzlers candy and the availability of products in varieties are expected to be some of the major factors aiding in the growth of the market. the growth in demand for convenience food, the increasing prevalence of diabetes as well as obesity due to rising sedentary lifestyle, and increasing awareness about health benefits associated with fruit-flavored candy products like Twizzlers act as market drivers of the global market.
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. The recent global industry crisis due to the outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Twizzler Candy market throughout the predicted period.
CANDYWAREHOUSE.COM, INC. (United States), Catered Cravings (United States), The Hershey Company (United States), KRACIE HOLDINGS, LTD. (Japan), Medley Hills Farm (United States), Red Vines (United States), Snack Chest (United States), Sugarman Candy (United States), West End Food Co-op (Canada) and Y&S Candies, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Wiley Wallaby, Venco, Good & Plenty, Halva, Klene, RJ's Licorice, Kraepelien & Holm, Kenny's Candy, Switzer's Authentic Candy, Mrs Calls Candy, Gimbals Fine Candies and Kookaburra Liquorice.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Twizzler Candy market and Region with country level break-up.
On the basis of geography, the market of Twizzler Candy has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 26th April 2022, Wiley Wallaby is kicking off a nationwide tour, offering samples of its soft and chewy licorice to the masses from a custom Wiley Wallaby sampling truck.
On 16th July 2021, A newly-filed federal lawsuit claims eating too much of The Hershey Company’s Good & Plenty and black licorice Twizzlers candies can cause serious health problems, maybe even death. The complaint, lodged Friday in U.S. Middle District Court in Harrisburg, seeks unspecified financial damages from the world-renown candy maker on a claim that it was negligent for not placing warning labels on its products that contain black licorice.
Stringent Worldwide Government Regulations Regarding Lockdown of Cities' & States' Operations Leading to Generation of Demand & Supply Gap in the Market
Market Trend
- Rising Adoption of Online Sales Channel
Market Drivers
- Introduction of New Flavored Twizzlers such as Mint
- Availability of Twizzler Candies in Varieties
Opportunities
- Opportunities in the Asia Pacific Region
Restraints
- Short Term Restraint for the Market Due to Shutting Down of Operations & Process of Different Companies Across Different Parts of the World Due to COVID-19 Pandemic
- Adherence to Teeth When Compared to Red Vines
Challenges
- Fluctuating Raw Material Costs
- Challenges in Transportation & Logistics Sector Due to the Current Pandemic
Key Target Audience
Twizzler Candy manufacturers, Suppliers, Distributors, Government Regulatory Bodies, Private Research Organizations, Government Research Organizations and Others