Global CRM Lead Management Market Overview:
Lead Management enables the forecasting, collection and tracking of sales leads. CRM Lead Management is a critical subset of customer relationship management, it simplifies the management aspect of business. It helps to improve support during the customer experience and facilitate a business’s inbound and outbound customer acquisition, online and offline. The CRM lead management tools capture leads, track their activities and behavior, qualify them, give them constant attention to make them sales-ready, and then passing them on to the sales team. The market has high potential in Asia Pacific region. For instance, as per an estimation, in 2018, Australian organizations spent nearly USD 2.3 billion on CRM software. The demand for lead-nurturing and lead-enrichment process by the various end user industries in order to cost of sale has risen the adoption of CRM lead management.
Growth Drivers
- Demand for Process Automation Advances
- Rising Number of IT Enabled Service (ITeS) Providers
- Rising Use of Chatbots For Customer Interaction
Market Trends
- Emergence Of Artificial Intelligence and Blockchain
Roadblocks
- Privacy And Security Issues
Opportunities
- Adopting Cloud Based Services CRM Lead Management Services
- Growing Acceptance of CRM Lead Management In The Mortgage Market
Challenges
- Lack of Technology Integration by End Users
Competitive Landscape:
Some of the key players profiled in the report are HubSpot (United States), Salesforce (United States), Zoho Corporation (India), Marketo, Inc. (United States), Microsoft Corporation (United States), Oracle Corporation (United States), IBM Corporation (United States), SugarCRM (United States), Sage (United States), Salesfusion, Inc. (United States), SAP SE (Germany), Infor (United States), LeadAssign (Canada), YetiForce Sp. z o.o. (Poland), DataAegis Software Pvt Ltd. (India), Striker Soft Solutions (India), MMIT (United States), CRMNEXT (India), InsideView (United States), Conversica (United States) and Ellie Mae Inc. (United States). Considering Market by Industry, the sub-segment i.e. Food & Beverages will boost the CRM Lead Management market. Considering Market by Organization Size, the sub-segment i.e. Large Enterprises(1000+ Users) will boost the CRM Lead Management market. Considering Market by Deployment, the sub-segment i.e. On premise will boost the CRM Lead Management market.
On May 2020, Marketpoint launched Marketpoint CRM 3.0, a cloud-based CRM system that can be implemented out of the box or customized to meet unique client needs. This system is integrated with marketing automation platform to manage leads from inception to close and gives marketing full visibility into campaign ROI.
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be provided prior to purchase
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global CRM Lead Management market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in CRM Lead Management market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes New Entrants/Investors, Analysts and Strategic Business Planners, CRM Lead Management Manufacturer, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Use Industry.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.