What is Shower Gel Market?
Shower gel, also known as shower cream or body wash, is an emulsion of water and detergent base with added fragrance used as a skin cleansing agent in the shower or bath. It is a specialized liquid product used for body wash. The shower gel does not contain saponified oil. This uses synthetic detergents derived from either petroleum or plant sources. The factors Increased Disposable Income of the People and Increased Number of Online Customers are driving the global shower gel market.
The market study is being classified by Type (Surfactant, Soap and Surfactant and Soap -Based Complex), by Application (Kids, Women and Men) and major geographies with country level break-up.
Procter & Gamble (United States), Unilever plc (United Kingdom), Johnson & Johnson (United States), Shanghai Jahwa United (China), Coty Inc. (United States), Kao Corporation (Japan), Shiseido Company (Japan), L'Oréal S.A. (France) and Kiehl's LLC (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Alticor (United States) and Reckitt Benckiser Group plc (United Kingdom).
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA predicts that Global Vendors will contribute to the maximum growth of Global Shower Gel market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Shower Gel market by Type, Application and Region.
On the basis of geography, the market of Shower Gel has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increased Disposable Income of the People
- Increased Number of Online Customers
Market Trend
- Increased Awareness about Personal Hygiene
- Robust Increase in the Distribution Channels
Restraints
- Availability of Substitute Products in the Market
Opportunities
- Growth in the E-commerce Industry
- Increasing Demand from End-user
Challenges
- Fluctuations in the World Economy
Key Target Audience
Shower Gel Manufacturers, Raw Material Suppliers, Distributors, Emerging Companies and End-users