About Dry Laundry Detergent
Dry cleaning of the cloth is done with the help of products are chemical solvents and these products are known as dry laundry detergents. The basic functioning of these detergents is to clean clothes and apparel. These detergents soften the hydrophobic soils and prevent them from being redeposited on the clothing. These are chemical compounds that can effectively remove oil, grease, dirt, soil, stains, etc. These detergents are typically formulated using surfactants, builders, alkalis, enzymes, fabric softeners, brighteners, oxygen bleaches, and fragrances.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key players are adopting numerous strategy to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnership to adopt certain technologies and acquiring small players to finish competition in the future. As well as investing money in R&D sector to make technical up-gradations in the product. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Dry Laundry Detergent market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Dow Chemical Company (United States), Henkel AG (Germany), Amway (United States), Carroll Company (United States), Church & Dwight Co. Inc. (United States), Johnson & Johnson (Germany), Colgate-Palmolive Company (United States), Unilever (United Kingdom) and Reckitt Benckiser Group plc (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Kao Corporation (Japan) and Procter & Gamble (United States).
Segmentation Overview
AMA Research has segmented the market of Global Dry Laundry Detergent market by Type (Washing powders, Washing bars and Washing tablets), Application (Household and Industrial) and Region.
On the basis of Type, Washing powders are dominating the market in the year 2022 where as Washing bars stood as second largest market share.
On the basis of application, Household segment is dominating the market in the year 2022 where as Industrial segment stood as second largest market .On the basis of geography, the market of Dry Laundry Detergent has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2022. North America, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution, the sub-segment i.e. Hypermarkets and Supermarket will boost the Dry Laundry Detergent market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing use of organic and renewable ingredients and The increasing fad of specially designed clothes
Market Growth Drivers:
Increasing use of washing machines around the globe and Growing awareness regarding cleanliness and hygiene
Challenges:
The shorter shelf life of dry detergents is the main challenge for this market
Restraints:
Growing attraction for liquid detergents and High competitive edge due to increasing local players
Opportunities:
Rapidly growing hospitality industry and Improvement in standard of living due to high disposable income
Market Leaders and their expansionary development strategies
In November 2023, German consumer goods giant Henkel announced the acquisition of The Laundry Gallery, a US-based online retailer specializing in eco-friendly laundry care products. This move strengthens Henkel's presence in the growing sustainable laundry detergent segment.
In November 2023, Seventh Generation, a leading brand in eco-friendly cleaning products, launched plant-based dry laundry detergent sheets. These sheets are formulated with natural ingredients and come in dissolvable packaging, making them a more sustainable option for consumers.
Key Target Audience
Manufacturer, Raw material supplier, Distributors/Traders/Wholesalers, Industry Association, Downstream Vendors, Governments and investment communities and Research organizations and associations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.