About GPS Positioning Watches
GPS Positioning Watches have in built GPS system in them. Generally, most of the watches in this category are smart watches. GPS Positioning Watches generally gets paired with smartphone for enhanced functionality. These watches use GPS primarily for workout tracking like measuring the running distance. GPS Positioning Watches can also be used for navigation as they are able to show they are equipped with GPS. Apart from residential uses; these watches have uses in military and aviation sector also. With the increasing market of mobile accessories, the demand of GPS Positioning Watches is also increasing.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
GPS Positioning Watches market is hard to break due to the presence of very large organizations. In this market, Apple holds more than 40% share of the market followed by Samsung at around 12%. This market has many barriers to entry from patents to software. The market is showing large growth due to increasing consciousness about health. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Apple (United States), Samsung (South Korea), Xiaomi (China), Huawei (China), Oppo (China), OnePlus (China), Fitbit (United States), Adidas (Germany), Motorola (China) and Garmin (Switzerland) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global GPS Positioning Watches market by Type (GPS Heart Rate Watches, GPS Step Counting Watches and Others), Application (Navigation, Fitness Training, Racing, Hiking and Others) and Region.
On the basis of geography, the market of GPS Positioning Watches has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. E-Commerce Websites will boost the GPS Positioning Watches market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Operating System, the sub-segment i.e. WatchOS will boost the GPS Positioning Watches market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. OLED Displays will boost the GPS Positioning Watches market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Powerful SoC’s on GPS Positioning Watches and Introduction of Blood Oxygen Monitor on GPS Positioning Watches
Market Growth Drivers:
Need of GPS Positioning Watches for Navigation, The demand for GPS Positioning Watches for Workout Tracking and The demand for GPS Positioning Watches as A Smartphone Accessory
Challenges:
Complex Nature of GPS Positioning Watches and Few Companies have Large Share of GPS Positioning Watches
Restraints:
GPS Positioning Watches Generally have Battery Life of Just One Week
Opportunities:
Increasing Health Consciousness Among Masses is an Opportunity for GPS Positioning Watches and Constant Innovation in GPS Positioning Watches will Boost its Demand
Market Leaders and their expansionary development strategies
In May 2022, Global smart wearables brand Amazfit, owned by Zepp Health has created its toughest and most advanced watch to date with the launch of the T-Rex 2. Having passed 15 military-grade toughness tests[2], the new rugged outdoor GPS smartwatch can accompany users in extremely challenging environments, combining dual-band and 5 satellites and 10 ATM water resistance[3], making it the perfect companion for outdoor adventurers and sports enthusiasts.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, GPS Positioning Watches Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.