What is Silicone Bras Market?
Silicone Bra is an innerwear designed to support women’s breasts. The silicone bra market has shown a significant rise in recent years since it is considered as an essential necessity to every woman. They are made to get attached to the underside of the breasts using medical-grade adhesive. The main function is to Lifts the breasts to enhance their appearance, shape, and cleavage. Some versions provide one piece for each breast. May be reused for a limited number of times and provides little support. Silicone bras are suitable for backless and strapless outerwear where a strapless bra is not possible or preferred, or as an alternative to going completely braless. It falls under the category of the stick on bra kind. The rise in E-commerce industries, increasing population of women demanding for branded and comfortable silicone bras are driving the Global Silicone bras market.
The market study is being classified by Type (Backless and Strapless / Multi-way), by Application (Online Store, Supermarket and Direct Sell) and major geographies with country level break-up.
Forever 21 Inc. (United States), Lise Charmel (France), Triumph International (S) Pte Ltd (Switzerland), EmbryForm (Hong Kong), Cosmo Lady (China), Venusveil (China), Simone Perele (France), NuBRA (United States), Nippies (United Kingdom), Maidenform Brands (United States), Fashion Forms (Austin), Hanesbrands Inc. (United States) and Lane Bryant Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Aimer (China), GuJin (China), HUIJIEGROUP (China) and Michael Salem Enterprises Inc. (United States).
The Global Silicone Bras market is fragmented with many regional and international players. Many international brands are planning to open or set up a manufacturing facility for silicone bras market to increase silicone bra production in the near future. The industry players are focusing on developing new products to satisfy the changing consumer preferences. Product innovation, technological advancements, and acquisitions are the key competitive strategies adopted by the top players in the silicone bras market.
Segment Analysis
Analyst at AMA have segmented the market study of Global Silicone Bras market by Type, Application and Region.
On the basis of geography, the market of Silicone Bras has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Vietnam, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Changing Preferences of Women's
- High Disposable Income and Increasing Number of Working Women's
- Easy Availability of Raw Materials
Market Trend
- High Standard of Living
- Changing Attitude of Women towards Innerwear
- Growing Emphasis on Comfort and Suitability of Innerwears
Restraints
- High Cost of production of Silicone Bras may hamper the market growth.
Opportunities
- Growing E-commerce Industries
- Demand for Branded Silicone Bras
Challenges
- Increasing Raw Material Prices is posing a challenge for this market
Market Leaders and some development strategies
In 2017, KISSBOBO company launched adhesive bras with removable straps are perfect for wearing under strapless or backless dresses. The bra offers adjustable cleavage enhancement. A center clasp can be fastened or unfastened, allowing women simple control over their cleavage while allowing movement and flexibility.
Key Target Audience
Silicone Bras Manufacturers, Potential Investors, Downstream Vendors, Marketing Firms, Industry Associations, Traders/Distributors/Wholesalers and Raw Material Suppliers