What is Baby Sleepwear Market?
Increasing consciousness of parents towards attire of babies. Baby sleepwear are designed for the children between the age group of zero to 36 months. These contains full, half, sleeveless nigh wears, and combo sets. The baby sleepwear are made with different materials such as cotton and polyesters. Moreover, increasing demand for premium clothes for children is contributing towards the market of baby sleepwear.
Highlights from Baby Sleepwear Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Nike (United States), GAP (United States), 612 League (India), Mother care (United Kingdom), Summer Infant (United States), Gymboree (United States), Natalys (France), Catimini (United Kingdom), Miki Shoko (Japan) and JACADI (United Kingdom) |
Nike acquired RTFKT, a well-known company that uses cutting-edge technology to produce the next generation of collectibles that combine gaming and culture. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Baby Sleepwear market throughout the forecasted period.
Nike (United States), GAP (United States), 612 League (India), Mother care (United Kingdom), Summer Infant (United States), Gymboree (United States), Natalys (France), Catimini (United Kingdom), Miki Shoko (Japan) and JACADI (United Kingdom) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Tongtai (Taiwan), H&M (Sweden) and Witchery (Australia). Baby Sleepwear Market Segmentation:
Scope | Sub-Segments |
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Type | Full Sleeves Night Suit, Half Sleeves Night Suit, Sleeveless Night Suit, Nighty & Baby Gown, Combo sets and Others |
Distribution Channel | Online Shop,Brand Outlets,Baby Products Store,Shopping Mall,Other |
Age Group | 0 to 6 Months,6 to 12 Months,12 to 18 Months,18 to 24 Months |
Material type | Cotton,Polyester,Sinker,Chiffon,Denim,Lurex,Others |
On the basis of geography, the market of Baby Sleepwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Introduction of Different Styles by Manufacturers and Rising Number of Retail Channel
Market Growth Drivers:
Changing Lifestyle Coupled with Rising Disposable Income is driving the Market and Rising Awareness about the Babies Attire
Challenges:
Stiff Competition among the Major Players
Restraints:
In baby sleepwear is the use of small parts that could pose a choking hazard. This includes items like buttons, snaps, and zippers, which must be securely attached and tested to ensure they do not come loose or break off easily.
Opportunities:
Increasing Penetration of Internet Facilities is leading to the Growth of Online Channel and Increasing Visual Merchandising at Shopping Malls
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations
Market Leaders & Development Strategies
In August 2019, Nike has acquired Celect which is a data science and demand sensing expert. This acquisition helps the company to accelerate the digital advantage.
In April 2019, Amazon has launched Zanie Kids, a private label baby clothing brand.