About Baby Products
Baby products are products projected to be used on infants and children under the age of three. Baby products are particularly formulated to be mild and non-irritating and use ingredients that are selected for these properties. It includes baby shampoos and baby lotions, oils, powders, creams and others. It is specially designed taking into consideration the wellbeing of kids. The increasing awareness about health and hygiene of babies and rapid urbanization has boosted the demand for baby products.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Procter & Gamble and SynBioBeta's Collaboration. One of the biggest market influencers working to meet the needs of consumers seeking a more natural lifestyle is Procter and Gamble (P&G). Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Baby Products market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Abbott Nutrition (United States), Walgreens Boots Alliance (United States), Dabur International Ltd. (United Arab Emirates), Johnson & Johnson Plc. (United States), Kimberly-Clark Corporation (United States), Nestle S. A. (Switzerland), Beiersdorf Group (Nivea) (Germany), Procter & Gamble Company (United States), Unilever Plc (United Kingdom), Danone S A (France) and Weleda AG (Switzerland) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Baby Products market by Type (Baby Foods, Baby Bath Products, Baby Safety and Convenience Products and Other) and Region.
On the basis of Type, Cosmetic & Toiletries are dominating the market in the year 2023 where as Baby Foods stood as second largest market share.
On the basis of geography, the market of Baby Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Asia Pacific, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Category, the sub-segment i.e. Premium Products will boost the Baby Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online Channel will boost the Baby Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising awareness among the customers about infant nutrition, hygiene, and safety
Market Growth Drivers:
Increase in disposable income and changing life style particularly in developing countries and Growth in working women population and rapid urbanization across the globe
Challenges:
High manufacturing cost due to the numerous quality checks of baby products
Restraints:
The meet of basic rating criteria to manufacture baby items is restrain the market growth
Opportunities:
Continuous innovation among manufactures is expected to drive the market growth
Market Leaders and their expansionary development strategies
Through its subsidiaries, Dabur India has paid its joint venture partner Advanced Chemical Industries around Rs 51 crore to purchase the whole investment in Asian Consumer Care, a company situated in Bangladesh.
Key players are investing in research & development to maintain market share along with the focus on sustainable growth. The intense competition has made players focus on product innovation, differentiation, and an affordable pricing structure.
The Consumer Product Safety Improvement Act (CPSIA) was passed in to establish consumer product safety standards and other safety requirements for children’s products, as well as to modernize the U.S. Consumer Product Safety Commission (CPSC)
Key Target Audience
Manufacturers of baby products, Suppliers of baby product components, Wholesalers, distributers and retailers of baby products, pharmaceutical industry, Food industry, Supermarkets and hypermarkets and End user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.