What is Small Kitchen Appliances Market?
These are the small kitchen appliances or machines generally used in the kitchen to accomplish several kitchen tasks. There are many different types of kitchen appliances available like Microwave, Oven, Toasters, coffeemakers. The small kitchen appliance manufactures are increasing their variety of products as the demand for these small appliances in the kitchen is increasing. Advanced technologies are being used by manufacturers to bring innovations to the products. The latest technologies that are being used are Wi-Fi enables appliances or touchscreens and several other modified features. These appliances can be portable or semi-portable unlike the large appliances in the kitchen. These appliances are mainly used on the platforms like table-top of counter-tops as they are to be easily accessible. The buyers are looking for products that are convenient to use and at the same time, they are available in an affordable range. The capacity and the functionality that it offers is the important aspect that the buyer is concerned about while buying the product. There are many competitors present in the market and they are in cut-throat competition with each other. The need for these appliances has increased a lot due to the change in the lifestyle of individuals. They require appliances that accomplish the work in less time and work efficiently.
The market study is being classified by Type (Microwave, Mixers and Blenders, Coffee and Tea Makers, Grinders and Processors, Toaster and Juicer, Dishwasher and Others), by Application (Commercial and Residential) and major geographies with country level break-up.
Electrolux (Sweden), Samsung (South Korea), Philips (Netherlands), Morphy Richard (United Kingdom), Dacor (United States), General Electric (GE) (United States), Panasonic (Japan), De'Longhi Group (Japan), Whirlpool Corporation (United States), Panasonic Corporation (Japan), Orient Electric Limited (India), Groupe SEB (France), Electrolux AB (Sweden), BSH Hausgeräte GmbH (Germany), Haier Group (China), LG Electronics (South Korea), Dongbu Daewoo Electronics (South Korea), Koninklijke Philips N.V (Netherlands) and Conair Corporation (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Breville (Australia) and Miele (Germany).
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Small Kitchen Appliances market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Small Kitchen Appliances market by Type, Application and Region.
On the basis of geography, the market of Small Kitchen Appliances has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The Growing Working-Class Population
- The Rise in The Disposable Income
- Increase in People Working from Home Giving Rise to Use of Appliances
Market Trend
- Increasing Trend of Using the Small Kitchen Appliances
- Growing Adaption of Easy to Use and Affordable Appliances
- A Rise in Trend of Modular Kitchen
Restraints
- Fluctuating Price of Raw Materials
Opportunities
- New Innovations in Small Kitchen Appliances and Products
Challenges
- Intense Competition Among Competitors
Market Leaders and some development strategies
On 28TH November 2018, The Italian company De'Longhi Group and the Indian company Orient had partnered with each other to bring its international premium range of small appliances to the Indian market.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Small Kitchen Appliances, Suppliers and Distributors of Small Kitchen Appliances, Venture Capitalists and Private Equity Firms and End-Use Industry