Market Snapshot:
Oat bran is a part of oat grain that is processed to remove the inedible exterior part of the oat grain. This processing separates the oat groat and oat bran leaving the oat grain kernel and other inedible grain portions of the grain. The oat bran is separated such that its fraction is not more than 50% of the original material that is the whole oat grain. It consists of total beta-glucan content of around 5.5% (dry-weight basis) and total dietary fiber content of at least 16% (dry-weight basis) such that at least one-third of the total dietary fiber is soluble fiber. There are various oat bran types namely coarse, medium, fine, and micro-ground oat bran that are used widely in bread, cereals, cookies, even in animal feed, and in other food items. Also, Stay up-to-date with latest research insights on "
Oats Market Sizing and Growth Outlook".
Highlights from Oat Bran Market Study
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The key Vendors profiled in the report are Bob’s Red Mill Natural Foods (United States), Grain Millers, Inc. (United States), Mornflake (United Kingdom), NOW Foods (United States), Hodgson Mill, Inc. (United States), E. Flahavan and Sons Limited (Ireland), Nestle S.A (Switzerland), Bagrrys India Limited (India), Aussee Oats Milling Pvt. Ltd (Sri Lanka), Richardson International Limited (Canada) and Glucanova AB (Sweden).
Geographic Breakdown and Segment Analysis
The Global Oat Bran market presents a comprehensive analysis of the Oat Bran market by product type (Coarse, Medium, Fine, Micro-Ground and Others), by end-user/application (Bread, Nutrition Bars, Cereals (Hot & Cold), Cookies, Meats, Animal Feed and Others), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Oat Bran industry. Investors and Vendors can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Oat Bran market
Analyst at AMA have segmented the market study of Global Oat Bran market by Type, Application and Region.
Oat Bran Market Dynamics:
Attributes | Details |
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Growth Drivers | - Increasing Demand for Nutritious Food Products Around the World
- Growing Demand for Easy to Make Snacks, Food and Beverages
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Influencing Trends | - Rising Use of Oat Bran Among Health Consisous Working Class people for Breakfast
- Emerging Use of Oar Bran in Livestock Industry as Animal Feed
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Restraints | - Concerns Involved with Consumption of Oat Bran by People with Celiac Diseases
- Regulatory Compliance with Labeling and Packaging of Oat Bran
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Gaps & Opportunities | - Rising Food and Beverages Industry will Boost the Oat Bran Market
- Gowing Online Retail Industry will Increase the Market Growth
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Market Developments Activities:
On 30th October 2020, Nestlé has announced that it has acquired Freshly, one of the leading fresh-prepared meal delivery services in the U.S. The deal values Freshly at USD 950 million, with potential earnouts up to USD 550 million contingent on the successful growth of the business.
On 9th August 2019, Nestle launched new Nesquik All Natural Porridge, this new product is made of 100% natural ingredients as the company claims and is a source of fiber with at least 70% oat, oat bran, and a mix of oat flakes. It contains wheat and cocoa without any artificial flavors. the ranges include the classic version with cocoa, cocoa & banana and cocoa & apple varieties along with real fruits pieces. This porridge product has less than 5g of total sugar per servings (12.3g per 100g), it meets the EU nutrition standards.
Regulatory Insights:
Oatly’s Nutrition Facts Panel are in compliance with FDA regulations on added sugars, NAD recommended that Oatky not repost or restate the ‘added sugars’ line of the Nutrition Facts Panel in its advertising but noted that nothing in its decision prevents Oatly form using the ‘added sugars’ line of the Nutrition Facts Panel ‘ in a context that is not advertising such as on product packaging for the purpose of complying with FDA regulation’.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Key Target Audience
Product Manufacturers, Oat Bran International Traders, Oat Bran Distributors and Suppliers, Research and Development Institutes, Upstream and Downstream Buyers, Regulatory Bodies, Potential Investors and Others