What is Indoor LBS Market?
Indoor LBS (Location Based Service) used to locate people or objects inside buildings typically via a mobile device such as a smartphone or tablet. It uses internal sensors in smartphones to calculate the device’s indoor position using complex mathematical algorithms. By combining the incoming data from these sensors in a clever way, a very accurate position can be calculated, which provides a smooth experience to the user.
The market study is being classified, by Application (Monitoring, Navigation, Proximity, Tracking and Others) and major geographies with country level break-up.
Apple Inc. (United States), Cisco Systems Inc. (United States), Google Inc. (United States), HERE Holding Corp (United States), GloPos Technologies (India), Inside Secure Corporation (France), IndoorAtlas Ltd (Finland), Micello, Inc. (United States), Microsoft Corporation (United States) and Ruckus Wireless, Inc. (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Navizon Inc. (United States), Qualcomm Inc. (United States) and Shopkick, Inc. (United States).
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Indoor LBS market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Indoor LBS market by Type, Application and Region.
On the basis of geography, the market of Indoor LBS has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Use of Location-Based Services for Promotional Applications
- Increasing Use of Social Media Marketing
- Increasing Use of Location Based Services in the Retail Industry
Market Trend
- Demand for Indoor LBC with Improved Accuracy
Restraints
- Lack of Good Coverage of Indoor Maps
Opportunities
- Increasing Use of Latest Technologies
- Increasing Demand for Smartphones Worldwide
Challenges
- Privacy and Security Concerns
Market Leaders and some development strategies
On 6th February 2019, Cisco announced the acquisition of Luxtera, Inc., a privately-held semiconductor company based in Carlsbad, Calif. Luxtera’s technology is critically important with the emerging class of distributed cloud, mobility, and IoT applications that are creating a strain on existing communications infrastructure.
On 28th November 2017, Microsoft Corporation launched Azure location based services to offer enterprise customers location capabilities. Azure Location Based Services are integrated directly into Azure, enabling enterprise customers to add Location Based Services to their existing Azure cloud solutions with the assurance that it meets Azure’s world-class standards of privacy, compliance, scalability, management and simplicity.
Key Target Audience
Indoor LBS Providers, Research Professionals, Technology Investors, Network Solution Providers, Government Body & Associations and End User