What is Affiliate Marketing Tracking Software Market?
The global affiliate marketing tracking software market is expected to grow at a healthy pace during the forecast period, according to the AMA study. Increasing demand for real-time metrics in marketing management and rise in demand for fraud protection are expected to be some of the major factors aiding into the growth for the market. However, the market is expected to witness decline in the growth during FY 2020 but it is again expected to rise with a healthy pace after the COVID-19 pandemic is over.
Highlights from Affiliate Marketing Tracking Software Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Everflow.io (United States), LinkTrust (United States), AffTrack Inc (United States), Hitpath (United States), Impact Radius (United States), Click Here Digital (United States), HasOffers (United States), Voluum (Poland), Quality Unit, LLC (United States), Venedash (Germany), Affise Inc (Lithuania), Tapfiliate (New Zealand), Offer18 (India) and HOQU (United States) |
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Affiliate Marketing Tracking Software market throughout the forecasted period.
Everflow.io (United States), LinkTrust (United States), AffTrack Inc (United States), Hitpath (United States), Impact Radius (United States), Click Here Digital (United States), HasOffers (United States), Voluum (Poland), Quality Unit, LLC (United States), Venedash (Germany), Affise Inc (Lithuania), Tapfiliate (New Zealand), Offer18 (India) and HOQU (United States) are some of the key players profiled in the study. Affiliate Marketing Tracking Software Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Affilate Management, Affilate Marketing, Banner Management, Commission Management, Email/Online, Fraud Detection, Multi Level Marketing and Social Media Promotion |
End Users | BFSI,IT & Telecom,Retail & E-commerce,Manufacturing,Government & Defense,Energy & Utilities,Healthcare & Pharmaceuticals,Transportation & Logistics,Others |
Enterprise SIze | SMEs,Large Enterprises |
Platform | Windows,IOS,Android,Others |
Deployment | On-Premise,Cloud Based,SaaS |
On the basis of geography, the market of Affiliate Marketing Tracking Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Mobile Platforms Are Expected To Play A Crucial Role and Implementation of Artificial Intelligence in Affiliate Tracking Platforms
Market Growth Drivers:
Increasing Demand for Real-time Metrics in Marketing Management and Rise in Demand for Fraud Protection
Challenges:
Short-term Challenges due to Reduced Operations Across Different Industries & Economic Crisis caused by Pandemic Across the World
Restraints:
High Cost of Solutions
Opportunities:
Opportunities in the Asia Pacific Region
Market Leaders & Development Strategies
In March 2021, Admitad acquired Tapfiliate, a Dutch subscription-based SaaS platform that enables advertisers to independently manage their affiliate programs. Tapfiliate will retain its brand and management under the new ownership.
In July 2021, Impact, a company specializing in affiliate and other marketing partnerships, secured an impressive USD 150 million in funding, valuing the company at USD 1.5 billion. This substantial investment underscores the growing importance and recognition of affiliate marketing and similar partnership models in the marketing industry.
Stringent Worldwide Government Regulations Regarding Shutting Down of Operations of Different Industries Leading to Reduction in the Demand for Affiliate Marketing Tracking Software