What is Automotive NFC Market?
NFC is a bidirectional short-range communication technology, allows an interaction distance of few centimetre and a maximum data rate of 424 kb/s. In automobile it can be utilised by the passengers to personalise their environment like setting of the air condition, infotainment settings such as sound and display settings, lights, last destinations etc. This personalization is not restricted to the driver but can also be used by the other passengers in the car. This can simplify the car functions and also act as a differentiating factor.
The market study is being classified by Type (06 Kbit/S,, 212 Kbit/S and 424 Kbit/S), by Application (On board units, Car keys and Others) and major geographies with country level break-up.
Alpine Electronics Inc. (Japan), BMW AG (Germany), BroadcomInc. (United States), Continental AG (Germany), Daimler AG (Germany), Ford Motor Co. (United States), Gemalto NV (Netherlands), General Motors Co. (United States), Indie Semiconductor (United States) and Infineon Technologies AG (Germany) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are MediaTek Inc. (Taiwan), NXP Semiconductors N.V. (Netherlands), Panasonic Corporation (Japan) and PREMO S.A. (Spain).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Automotive NFC market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Automotive NFC market by Type, Application and Region.
On the basis of geography, the market of Automotive NFC has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Demand of Personalization in Vehicles is Fuelling the Market
- Increasing Adoption of Internet and Smartphones
Market Trend
- Increasing Usage of Internet of Things in Cars
Restraints
- Shorter Communication Range
- High Costs Associated with the Devices
Opportunities
- Government Regulations for Mandating the Use of ADAS
- Increase in Per Capita Income is Leading to Increased Spending by General Population
Challenges
- Lower Adoption Rate in Emerging Economies
In 2018, Bosch has launched Perfectly Keyless which is a new app which turns smartphones into car keys. It uses a wireless connection to on-board sensors to identify the security key.
Key Target Audience
Manufacturers, Raw material suppliers, Automobile companies, Government associations, Research organisations, software vendors and Others