About Baobab Ingredient
Baobab ingredients are derived from baobab fruit. Baobab is the name of a fruit found within hard pods that hang upside-down on trees belonging to the Adansonia genus. Baobab is generally taken as a powder derived from dried and crushed harvested fruit. It has a refreshing citrus flavour. Baobab is collected from the wild. It is harvested from its natural habitat and allowed to dry naturally. The seeds are taken out and crushed into a powder that may be used in meals. Vitamin C, potassium, carbs, and phosphorus are all abundant in this fruit. The vitamin C level is said to be 10 times that of oranges. Because of its high nutritional components, it is also known as the super fruit of the Africa. The baobab ingredient is stated to aid in improving digestion, enhancing skin health, rehydrating body, and improving the immune system among providing other health benefits. Increasing demand for natural herbs and fruits based products due to people’s shift to veganism and rising consciousness about benefits of natural sources has led to the growth. North America and Europe are the two prominent markets of baobab ingredient.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
In 2020, B’Ayoba Ltd., a Zimbabwe based baboa fruit producer and processer of industry’s only FairWild and organically-certified Baobab Fruit Powder has announced launch of Ready-to-Use Baobab Paste and Red Baobab Tea. The new products are B’Ayoba’s attempt to enter into fast growing beverages segment, where it may have applications in smoothies, teas, ice cream, yogurt and nutraceuticals along with cereals and energy bars. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Indigo Herbs Ltd. (United Kingdom), Woodland Foods (United States), B'Ayoba Ltd. (Zimbabwe), Afriplex Pty Ltd. (South Africa), TheHealthyTree Company (United Kingdom), Halka B Organics (Australia), Mighty Baobab Limited (United Kingdom), Atacora (United States), Baobab Fruit Company Senegal (Italy) and Baobab Foods Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Simply Ingredients Ltd. (United Kingdom), Organic Herb Trading (United Kingdom) and Rawtanica (Australia).
Segmentation Overview
AMA Research has segmented the market of Global Baobab Ingredient market by Type (Baobab Pulp, Baobab Powder and Baobab Oil), Application (Nutraceutical, Food and Beverage, Cosmetics and Personal Care and Others) and Region.
On the basis of geography, the market of Baobab Ingredient has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Baobab Ingredient market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Direct will boost the Baobab Ingredient market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Baobab Powder Accounts for Largest Market Share
Market Growth Drivers:
Increasing Demand for Natural Fruit Based Products, Rise of Veganism and Vegetarianism Culture and Growing Demand for High Protein, Mineral and Vitamin Comprised Products
Challenges:
Less Awareness about the Presence of the Baobab Fruit and its Potential Nutritional Benefits
Restraints:
Presence of Alternate Products made out of Other Natural Ingredients
Opportunities:
The Demand for Popular Eco-Friendly Material And Increasing Awareness Of Environment
Market Leaders and their expansionary development strategies
In December 2021, Graham Partners, a US private investment firm, became a majority investor in food ingredient manufacturer Woodland Foods, with the goal of accelerating growth. Woodland Foods is a distributor and manufacturer of ingredients and products such as peppers, herbs, spices, and grains for industrial, food service, and retail customers.
In 2020, B’Ayoba Ltd., a Zimbabwe based baboa fruit producer and processer of industry’s only FairWild and organically-certified Baobab Fruit Powder has announced launch of Ready-to-Use Baobab Paste and Red Baobab Tea. The new products are B’Ayoba’s attempt to enter into fast growing beverages segment, where it may have applications in smoothies, teas, ice cream, yogurt and nutraceuticals along with cereals and energy bars.
Key Target Audience
Baobab Ingredient Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.