About Mobile Application Testing Solution
Every application created for portable devices must go through the process of mobile application testing. Obviously, this is done to ensure a particular degree of quality before an app is launched into the marketplace (app store/play store). Because the development life cycle for mobile applications is typically considerably shorter than for other types of applications, its success is strongly reliant on mobile application testing. Applications are evaluated for security, functionality, and usability, among other factors. This improves the application's overall performance on all fronts while also enhancing the user's trustworthiness.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
CAGR | 19.2% |
The global Mobile Application Testing Solution market is highly competitive. The number of players vying for the market share. The players are working on various innovative solutions to gain market share. At present, the limited usage of test automation is a major barrier in quality assurance due to which, market players are exploring the potential of new technologies in mobile testing. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile Application Testing Solution market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Capgemini (France), Microsoft Corporation (United States), SAP SE (Germany), Oracle Corporation (United States), Infostretch Corporation (United States), IBM Corporation (United States), Symantec Corporation (United States), Cognizant Technology Solution Corp (United States), SAS Institute Inc.(United States), Hewlett Packard Enterprise(United States) and CA Technologies (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are LG Digital (South Korea), Sony Corporation (Japan), Innolux Corp (Taiwan) and Sharp Corporation (Japan).
Segmentation Overview
AMA Research has segmented the market of Global Mobile Application Testing Solution market by Type (Automated Testing and Manual Testing) and Region.
On the basis of geography, the market of Mobile Application Testing Solution has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Platform, the sub-segment i.e. Android will boost the Mobile Application Testing Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Device, the sub-segment i.e. Smartphone will boost the Mobile Application Testing Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Residential will boost the Mobile Application Testing Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Increasing popularity of the m-Commerce and The upsurging demand for the Mobile Application in the corporate sector across the globe
Market Growth Drivers:
Increasing Demand for the mobile application in the IT industry across the globe and Fueling Demand for the smartphones
Challenges:
The higher demand for interactive testing over automated testing
Restraints:
The increasingly agile mobile environment
Opportunities:
Hugh expansion of mobile application testing in the IT sector and The introduction of new technologies including the internet of things in mobile application
Market Leaders and their expansionary development strategies
In March 2024, BrowserStack announced a strategic partnership with Microsoft to support Visual Studio App Center users transitioning to BrowserStack’s device testing platform. Microsoft has chosen BrowserStack as its partner of choice to ensure a smooth and seamless migration for developers.
In April 2023, Sofy announced the launch of SofySense, an innovative mobile app testing solution that merges artificial intelligence (AI) and no-code automation. The latest offering enhances Sofy’s pre-existing platform and incorporates GPT-integrated, intelligent software-testing AI technology to provide quality assurance (QA) assistance.
Key Target Audience
Government Regulatory Bodies, Private Research Organization, Government Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.