About Cake Mix
Cake mix is a premix containing all the ingredients usually used for the preparation of the cake. The cake could be easily prepared from such premix by adding required quantity of egg, water, and hydrogenated butter/fat to the premix and mixing for a specified period and baking the batter in a baking oven. Moreover, it adds variety to snack foods prepared in the household. The benefit of using such mix is the convenience, it offers as it eliminates the drudgery of purchasing ingredients in small quantities, weighing them and creaming them separately for a longer duration during the preparation of the batter, which is a very cumbersome procedure. This will find widespread use in urban middle-class families, bakeries, restaurants, industrial canteens and armed forces.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 20.3% |
Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Cake Mix market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
General Mills (United States), Associated British Foods (United Kingdom), Archer-Daniels-Midland Company (United States), Pinnacle Foods (United States), Cargill (United States), Ingredion Incorporated (United States), Hain Celestial Group (United States), Kerry Group (Ireland), Continental Mills (United States) and Chelsea Milling Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Pauly Biskuit AG (Germany), Custom Blenders Inc. (United States), RAB Enterprises Inc. (United States) and CSM United Kingdom Ltd (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Cake Mix market by Type (Chocolate, Vanilla, Strawberry, Lemon and Pineapple), Application (Household, Restaurants, Bakeries and Others) and Region.
On the basis of geography, the market of Cake Mix has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Cake Mix market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Demand for Organic Cake Mix
Market Growth Drivers:
Significant Rise in Women Working Population Coupled with Busy Lifestyle, Changing Consumer Eating Preferences is expected to boost the Demand for the Cake Mix, Consumer Awareness of Product Health Benefits has Increased and Attractive Packaging is Also Boosting the Growth of the Market
Challenges:
Implementation of Packaging Standardization Norms
Restraints:
Fluctuation in Raw Material Prices and Intense Competitive Rivalry May Hamper The Growth
Opportunities:
Growing Numbers of E-Commerce Platforms May Open Lucrative Opportunities for the Market
Market Leaders and their expansionary development strategies
In September 2019, Puratos UK has released two complementary cake mix and filling combinations that are inspired by trends for tradition and nostalgia. The launches include a Topfil Rhubarb fruit filling and Satin Crème Cake Custard Mix, as well as a Cremfil Ultim Salted Chocolate filling and Satin Crème Cake Speculoos Mix.
In October 2019, Pillsbury Baking Introduced New Pillsbury Brownie Bark Mixes and Funfetti Cake Mixes and Frostings. and On 2 June 2018, Q&A Cherryvale Farms launched microwavable plant-based cakes.
Key Target Audience
Cake Mix Manufacturers, Cake Mix Raw Material Suppliers, Cake Mix Traders/Distributors, Cake Mix Importer/Exporter, Regulatory & Government Bodies, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.