Market Snapshot:
A briefcase is a narrow hard-sided box-shaped bag or case used mainly for carrying papers and equipped with a handle. Briefcases constitute a wide variety of bags ranging in size, shape, capacity and style. There are many brands and models to choose from with varying degrees of durability, price, and try-on-ability. Nowadays, office going people requires strong and durable bags. Briefcases likewise have the special protection of the stuff from dirt, spills, or rain.
Market Drivers
- Growing Brands Awareness Leading to Rise in Sales
- Wide Products Portfolio to Suit the Changing Customer Needs
Market Trend
- High Demand for Innovative Products
Restraints
- Fluctuations in the Raw Material Prices
Opportunities
Increasing Demand from End-users
Vendors Covered in the Study are:
Taples Inc. (United States), Costco (United States), Office Depot (United States), Comix (China), DELI (United States), OfficeMate (Thailand), KOKUYO (India) and Hidesign (India)
The Global Briefcases market is gaining huge competition due to involvement of United States companies that constantly invest in research & development to meet market expectation with new innovation.
What can be explored with Briefcases study:
Where Briefcases industry stands in scaling its end use implementations
What concrete benefits would result from scaled initiatives by Vendors
Where Vendors should focus their investments cycle
Key success factors and recommendations for upscaling future growth.
Target Market / Country and Key Business Segments