About Beach Towels
Beach towels are slightly thinner than bath towels so they can dry out faster suitable for lying on while sunbathing. They are generally used as a barrier between a person and the sand of a beach or concrete around a pool. These towels are generally much longer than bath towels that help in lying on the beach, and the extra length gives a bigger space for a person to lie on. They are generally more brightly colored, often designed with cartoon and other designs printed on them.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Beach Towels market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Sand Cloud (United States), Tofino Towel Co. (United States), Pendleton Woolen Mills (United States), Kassatex Inc. (United States) and Sara Textiles Limited (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Beach Towels market by Type (Cotton Beach Towels, Microfiber Beach Towels, Microfiber Beach Towels, Sand-Free Microfiber Towels, Quick-Dry Microfiber Towels and Hands-Free Beach Towels), Application (Pool, Beach and Others) and Region.
On the basis of geography, the market of Beach Towels has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Channels will boost the Beach Towels market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton will boost the Beach Towels market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand for Beach Towels with Advanced Materials and Increasing Number of Online Customers
Market Growth Drivers:
Increased Disposable Income of the People, High Demand for Cotton Towels and Increasing Tourism to Beach Locations
Challenges:
Availability of Low-Quality Products in Cheaper Rates
Restraints:
Fluctuations in the Raw Material Prices
Opportunities:
Growth in the E-commerce Industry Worldwide, Growing Demand from End-users and Rising Globalization around the Globe
In August 2020, Magnum has launched luxury line of beach towels to encourage everyone to be true to pleasure and social distance in style.
Key Target Audience
Beach Towels Manufacturers, Raw Material Suppliers, Distributors, Emerging Companies and End-users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.