Industry Background:
Polyvinylpyrrolidone (PVP) is a multipurpose ingredient used in the cosmetics and beauty industry as a film former, binder, emulsion stabilizer, hair fixative, and suspending agent. It is seen mainly in products including mascara, hair sprays, shampoos, eyeliner, hair conditioners, and other hair care products. Additionally, it also has the capability to dry and form a thin coating on the skin, nail or hair, and when it is seen as a component in hair products. It has a various application such as used in contact lens solution, and as the thickening agent in whitening toothpaste and tooth whitening gels.This growth is primarily driven by Rising Demand Due To Use of Hair Care and High Adoption in Pharmaceuticals Industry.
Globally, a noticeable market trend is evident Fueling Demand in Skincare Products
. Major Vendors, such as Ashland (United States), BASF (Germany), Nanhang Industrial (China), Boai NKY Pharmaceuticals (China), NIPPON SHOKUBAI (Japan), Sigma-Aldrich (United States), Dai-Ichi Kogyo Seiyaku (DKS) (Japan), Dongying City Hua’an Chemical Industry (China), Jiaozuo Zhongwei Special Products Pharmaceutical (China) and Hangzhou Sunflower Technology Development (China) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 20th April 2018, NIPPON SHOKUBAI CO., LTD. has signed agreements for exclusive distribution right and joint development regarding cosmetic ingredients with NANO CUBE JAPAN CO., LTD.
Market Drivers
- Rising Demand Due To Use of Hair Care
- High Adoption in Pharmaceuticals Industry
Market Trend
- Fueling Demand in Skincare Products
- Growing Use in Contact Lens Solution
Restraints
- Rising Concern about Side Effects
Opportunities
Increasing Demand due Growing Adoption in Various Applications
Challenges
Stringent Government Regulations about Use in Cosmetic Products
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, PVP in Cosmetic Study Sheds Light on
— The PVP in Cosmetic Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the PVP in Cosmetic industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where PVP in Cosmetic industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
— How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.