Industry Background:
Fabric Softener are the enhanced stain removers, bleach and other facbrics additives. Fabric softners market has high growth prospects due to rising eco friendly products. The major companies are adding more proven store-based retailing in Asia-Pacific countries as these countries are focused on fastest-growing verticals for the weight conscious population. Fabric softeners coat the surface of a fabric with electrically charged chemical compounds, allowing threads to "stand up" from the surface and imparting a softer and fluffier feel.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | Procter & Gamble (United States), Unilever (United Kingdom), Church & Dwight (United States), Colgate (United States), Henkel (Germany), Ecover (Belgium), Scjohnson (United States), Werner & Mertz (Germany), Sodalis (United States), KAO (Japan), Lion (United States) and Mitsuei (Japan) |
This growth is primarily driven by Increasing Penetration of Washing Machines. and Rising Purchasing Power of the Customer.
Globally, a noticeable market trend is evident
The Chemicals sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Procter & Gamble (United States), Unilever (United Kingdom), Church & Dwight (United States), Colgate (United States), Henkel (Germany), Ecover (Belgium), Scjohnson (United States), Werner & Mertz (Germany), Sodalis (United States), KAO (Japan), Lion (United States) and Mitsuei (Japan), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The market includes historical data points, projections, and revenue growth at the global, regional, and national levels, as well as analysis, industry trends, and consumption pattern specifics for each region, major country, and segment from 2018 to 2028. The global market research provides industry trends, drivers, restraints, opportunities, threats, market strategies, segment revenue, and market share contribution by each regional and country market.
In 2021, Procter and Gamble launched first paper bottle for its Lenor fabric softener brand. Lenor's paper bottle is constructed from Forest Stewardship Council (FSC) certified sustainably sourced paper. It also has a thin plastic barrier composed of post-consumer recycled polyethylene terephthalate at the moment., and In 2018, Proctor & Gamble developed biodegradable fabric softeners under the Downy brand. The product line includes non-concentrated Fabric Softeners and Ultra-fabric Softener Clean Breeze. According to the company, plant-based treatments will keep garments looking newer for longer.
Market Growth Drivers:
Increasing Penetration of Washing Machines. and Rising Purchasing Power of the Customer
Challenges:
Aggressive Marketing Strategy of Gluten Free Products and Stringent Government Rules and Regulations
Restraints:
Lack of Awareness among Customers and Hazardous Chemicals hamper the market.
Opportunities:
Growing Demand of Environmentally Friendly Fabrics Softeners. and Upsurge Demand of Online Platforms for Purchasing Products.
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Fabric Softener Market
- Analysis about New Entrants in Fabric Softener Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Fabric Softener Study Sheds Light on
The Fabric Softener Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Fabric Softener industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Fabric Softener industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.