Liquid Soap Market Scope
Growing demand for soap drives new innovations in terms of quantity, quality, benefits, and raw ingredients. One of the advances is the use of seed oil as the primary ingredient in soap, with the addition of active chemicals such as antibacterial and fragrance. Liquid Soap is produced from the reaction between oils, such as vegetable oil, and Potassium Hydroxide (KOH), which is an alkaline base. Consumer demand for body cleanser is increasing, which encourages new developments in soap products in terms of quantity, quality, and function. Liquid soap is favoured over solid soap because it is more hygienic in storage and more practical in use.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Henkel KGaA (Germany), Colgate-Palmolive Company (United States), Procter & Gamble Co. (United States), ITC Limited (India), Reckitt Benckiser Plc (United Kingdom), The Clorox Company (United States), Church & Dwight (United States), Unilever N.V. (United Kingdom), Godrej Consumer Products Ltd. (India) and Whirlpool Corporation (United States |
CAGR | % |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Liquid Soap market throughout the predicted period.
Henkel KGaA (Germany), Colgate-Palmolive Company (United States), Procter & Gamble Co. (United States), ITC Limited (India), Reckitt Benckiser Plc (United Kingdom), The Clorox Company (United States), Church & Dwight (United States), Unilever N.V. (United Kingdom), Godrej Consumer Products Ltd. (India) and Whirlpool Corporation (United States are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Kao Group (Japan), CareClean (India), HEMA (Netherlands), The Dial Corporation (United States) and Grenove (India).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Liquid Soap market by Type and Region with country level break-up.
On the basis of geography, the market of Liquid Soap has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
On 28th January, 2019 - Unilever Completed its Acquisition of The Laundress (Premium Eco-Friendly Cleaning Products Manufacturer), The Laundress will Continue to Operate from Their NYC Headquarters. This Acquisition is Aimed to Add Innovative Range of Eco-Friendly Cleaning Products to Unilever’s Washing and Cleaning Segment Portfolio.
On 29th May, 2020 - ITC launched its New Line of Fruits and Vegetable Cleaning Products, called “NimWash”. The Substance Contains Neem and Citrus Food Extracts and Has Been Specifically Formulated as A Natural Preventive Hygiene Solution with No Added Chlorine, Bleach, Or Artificial Color.
Influencing Trend:
Emergence of Skin Type Based Soap Solutions
Market Growth Drivers:
Demand for Single Use Soap Products and Growth in Premium Personal Care Industry
Challenges:
Chances of Poisoning if Misused and Market Penetration Across New Region
Restraints:
Side Effects and Adverse Reactions and Lack of Awareness
Opportunities:
Increasing Demand Across Emerging Regions
Key Target Audience
Washing Cleaning Products Manufactures, New Entrants and Investors, Washing Cleaning Products Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others