About Water Purifier
Water purifiers are used to remove toxins, biological contaminants, suspended solids, bacteria, harmful gases & chemicals, fungi and other many impurities from contaminated water & making it safe for drinking. Water purifiers are highly used in developed regions though huge semi urban as well as rural areas in developing countries still remain untouched. Water purifiers appeared as a primary requirement for urban consumers in developing economies, due increase in the level of water pollution. Countries including India and China are likely to unfold attractive business opportunities in water purifier market in the near future, due to huge customer base and high levels of water pollution.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
In November 2018, Havells India Limited has launched new range of water purifiers which maintain the pH balance of water & add essential minerals and trace elements to the purified water. These products have debuted in six variants including Digiplus, Digitouch, UTS, Max, Pro & UV Plus. Havells wants to gain at least 10 per cent share in the water purifiers segment in coming 3-4 years. It targets to grow and double its production capacity in the coming years to about one million unit annually. Analyst at AMA Research estimates that Indian, German, and United States Vendors will contribute the maximum growth to Global Water Purifier market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
BWT Aktiengesellschaft (Austria), Kent RO Systems Ltd (India), Brita Gmbh (Germany), The Whirlpool Corporation (United States), Tata Chemicals Limited (India), Eureka Forbes Ltd. (India), Panasonic Corporation (Japan), Amway Corporation (United States), Havells India Limited (India) and A. O. Smith Corporation (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Kaz USA, Inc. a Helen of Troy Company (United States), Soma (United States), 3M Purification Inc. (United States) and Livpure Private Limited (India).
Segmentation Overview
AMA Research has segmented the market of Global Water Purifier market by Type (RO Water Purifier, UV Water Purifier and Gravity Purifier) and Region.
On the basis of geography, the market of Water Purifier has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia-Pacific region held largest market share in the year 2022. North America, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by By Portability, the sub-segment i.e. Portable Water Purifiers will boost the Water Purifier market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Retail Stores will boost the Water Purifier market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Residential will boost the Water Purifier market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing demand for clean and healthy water
Market Growth Drivers:
Growing Incidences of Waterborne Diseases, Increasing Consumers Disposable Income, Growing Concerns towards Health among People and Current Technological Advancements & Product Development
Restraints:
Availability of substitutes and Number of unorganized players
Opportunities:
Increasing demand in emerging economies and Government Initiatives for increasing awareness among people about advantages of using water purifiers
Key Target Audience
Water Purifier Manufacturers, Raw Materials Suppliers, Water Purifier Distributors/Traders/Exporters, Government, Research Organizations, Industry Associations, Water Treatment Industry, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.