What is Pure Whey Protein Market?
Whey protein is a mixture of different proteins isolated from whey. Owing to broadening product lines, strong online sales channel, rising awareness of its application for health and wellness, the whey protein market is expected to grow in the long-standing . Further, market players are focusing their attention towards the sports industry and aiming to generate new revenue sources. The increase in number of fitness freaks is a key factor for growth of whey protein market within the sports and wellness industry.
The market study is being classified by Type (Whey Protein Concentrate, Whey Protein Isolate, Whey Protein Hydrostate and Others), by Application (Food, Medical, Cosmetics, Feed and Others) and major geographies with country level break-up.
NOW Foods (United States), Friesland Campina (Netherlands), OPTIMUM NUTRITION, INC (United States), Hilmar Ingredients (United States), Eriefoods (France), The Organic Protein Company (United States), Davisco Foods International (United States), Myprotein (United Kingdom), DMV International (Netherland) and New Whey Nutrition (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Carbery Food Ingredients (Ireland), Arla Foods (Denmark), Labdoor, Inc. (United States), Biologics Industries Group (United States), AmRock Corp. (United States) and Titan Biotech Ltd. (India).
The pure whey protein market is witnessing rapid growth due to rising awareness about health and fitness. This industry is highly fragmented, with presence of low entry barriers, thereby expected to aggravate the level of competition. Rising demand from sports and fitness businesses are propelling the pure whey protein market. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Pure Whey Protein market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Pure Whey Protein market by Type, Application and Region.
On the basis of geography, the market of Pure Whey Protein has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Application of Whey Proteins in Functional Food and Drink Industry
- Growing Demand for Dairy Substitutes / Ingredients and Proteins
Market Trend
- Increasing Demand for Protein Supplements
- Increasing Attention Among the Population towards Physical Fitness
Restraints
- Side Effect of Synthetic Supplement on Health
- High Cost Associated with Whey Protein Production Set-up
Opportunities
- Rising Nutritional Supplement Prescription
- Increasing Applications in Sport Nutrition
- Surging Demand for High-Quality Protein in Food Industry
Challenges
- Alternative Protein Supplements such as Soy Protein in Market
Key Target Audience
Whey Protein Manufacturers, Suppliers and Distributors, Online and Offline Retailers, Research Organizations, Government Regulatory, Investment Research Firms / Associations and Others