About Network Traffic Analytics
Network traffic analytics consists of analyzing network traffic using statistical modeling, mathematical modeling, predictive modeling, and machine learning techniques to identify meaningful patterns. Traffic Analytics as it applies to the security and network is meant to help IT professionals who need to investigate forensically massive amounts of mostly internally generated flows and logs. Because threat prevention has been largely failed in the industry with the gap continuing to widen the network and security analysts are forced to react to events on the network
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
CAGR | 21.12% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Network Traffic Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Allot (Israel), Cisco Systems (United States), IBM (United States), Juniper Networks (United States), Microsoft (United States), Symantec (United States), Plixer (United States), Genie Networks (Taiwan), Kentik (United States), SolarWinds (United States) and Nokia Networks (Finland) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Flowmon (Czech Republic), Bradford Networks (United States), Palo Alto Networks (United States), Ascom Holdings (Switzerland), Accenture (Republic of Ireland), Huawei (China) and Zenoss (United States).
Segmentation Overview
AMA Research has segmented the market of Global Network Traffic Analytics market by , Application (Energy and Utilities, BFSI, Retail, IT & telecom, Education and Healthcare) and Region.
On the basis of geography, the market of Network Traffic Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. If we see Market by Deployment mode, the sub-segment i.e. Cloud will boost the Network Traffic Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Services will boost the Network Traffic Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emergence Of Saas-Based Network Traffic Analytics Solutions, Increasing Number Of Ddos Attacks and Advances In Network Infrastructure
Market Growth Drivers:
Increasing Use Of Network Traffic Analytics Solutions, Increasing IT Security Budget and Growth In The Number Of Connected Smart Devices
Challenges:
High Investment Required For Adopting Network Traffic Analytics Solutions
Restraints:
High Deployment Cost and Risk Associated With The Model
Opportunities:
Rising Acceptance Of BFSI Companies Is Creating Opportunity In the Market
Market Leaders and their expansionary development strategies
In January 2023, Cisco announced the acquisition of ThousandEyes. ThousandEyes is a network intelligence company that provides visibility into the performance and health of networks. This acquisition will help Cisco to expand its network traffic analytics capabilities.
In February 2023, IBM announced the launch of IBM Security Network Traffic Analysis. IBM Security Network Traffic Analysis is a cloud-based network traffic analytics solution that helps organizations to identify and respond to threats.
Key Target Audience
Network Traffic Analytics Service/Solution Providers, Consulting firms, Industry association, Industry Investors, Government Body & Associations and End-user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.