Audience Analytics

Audience Analytics Comprehensive Study by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Industry Vertical (Media and Entertainment, Retail and Consumer Goods, Telecommunication and ITES, Travel and Hospitality, BFSI, Healthcare and Life Sciences, Manufacturing, Government and Public Sector, Others), Component (Solution, Services), Organisation Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises) Players and Region - Global Market Outlook to 2028

Audience Analytics Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Industry Background:
Audience analytics is a data management platform that supports companies in gaining meaningful and actionable insights about the unique audience profiles. It is a mixture of predictive analytics, multi-touch attributes, and data management systems. The technology is widely gaining popularity as it provides cross-channel insights. With the help of audience analytics solutions, the enterprise can have valuable insights regarding aspects, such as psychographic information, demographic information, CRM data, etc. Such information provides functionality to profile customers and discover new potential customers or audiences, profile and grow current visitors count, and etc.This growth is primarily driven by Rising Need to Improve the Audience Experience .

AttributesDetails
Study Period2018-2028
Base Year2022
Forecast Period2023-2028
Volume UnitN
Value UnitUSD (Million)
Customization ScopeAvail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility


The Internet Software & Services sector in the region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Adobe (United States), Oracle (United States), IBM (United States), Google (United States), Unifi Software (United States), SAS (United States), Akamai (United States), Cxense (Norway), NetBase Solutions (United States), Cadreon (United States), Crimson Hexagon (United States), Quividi (France), 3DiVi (United States) and Flytxt (Netherlands), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.

Key Developments in the Market:
In Oct 2019, LiiV, the parent company formed by the owners of Splashlight, announced it has acquired Telmar. The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a breakthrough way to gather data about creative campaigns and provide marketers with a meaningful understanding of their audiences without invading personal privacy.
In July 2022, Adobe launched a new service, Adobe Analytics, that provides a single workspace for brands to unify data and insights across all media types, including metaphor. Adobe is previewing support for metaverse analytics as more brands begin to embrace immersive and 3D experiences.The Market for Audience Analytics is Fragmented with the Presence of Many Players. Leading Players Can Adopt Strategies Like a Merger, Acquisition, New Product Launch, in Order to Gain Share Within the Market. Owing to the Increasing Popularity of Digital Marketing, There are Growing Prospects for the New Players to Enter the Market

Influencing Trend:
Increasing Adoption of Audience Analytics among Media & Entertainment and Telecommunications Sectors

Market Growth Drivers:
Rising Need to Improve the Audience Experience, Growing Focus on Competitive Intelligence and Rising Number of E-Commerce Activities across the Globe

Challenges:
Data Security and Privacy Concerns

Restraints:
Complexities in Analytical Workflows and High Initial Cost of Analytics Platforms

Opportunities:
Increasing Adoption of Audience Analytics Solutions Among SMEs to Grow their Business and Growing Efforts for the Development of Smart Cities in Developing Countries

AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.

Data Sources of Audience Analytics Market Study

Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Audience Analytics Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.

The primary interviews and data collected as per the below protocols:
• By Designation: C-Level, D-Level, Others
• By Company Type: Tier 1, Tier 2, Tier 3

Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Audience Analytics players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.

Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis

Against this Challenging Backdrop, Audience Analytics Study Sheds Light on
— The Audience Analytics Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Audience Analytics industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Audience Analytics industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
— How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.

Report Objectives / Segmentation Covered

By Application
  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
By Industry Vertical
  • Media and Entertainment
  • Retail and Consumer Goods
  • Telecommunication and ITES
  • Travel and Hospitality
  • BFSI
  • Healthcare and Life Sciences
  • Manufacturing
  • Government and Public Sector
  • Others

By Component
  • Solution
  • Services

By Organisation Size
  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rising Need to Improve the Audience Experience
      • 3.2.2. Growing Focus on Competitive Intelligence
      • 3.2.3. Rising Number of E-Commerce Activities across the Globe
    • 3.3. Market Challenges
      • 3.3.1. Data Security and Privacy Concerns
    • 3.4. Market Trends
      • 3.4.1. Increasing Adoption of Audience Analytics among Media & Entertainment and Telecommunications Sectors
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Audience Analytics, by Application, Industry Vertical, Component, Organisation Size and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Audience Analytics (Value)
      • 5.2.1. Global Audience Analytics by: Application (Value)
        • 5.2.1.1. Sales and Marketing Management
        • 5.2.1.2. Customer Experience Management
        • 5.2.1.3. Competitive Intelligence
      • 5.2.2. Global Audience Analytics by: Industry Vertical (Value)
        • 5.2.2.1. Media and Entertainment
        • 5.2.2.2. Retail and Consumer Goods
        • 5.2.2.3. Telecommunication and ITES
        • 5.2.2.4. Travel and Hospitality
        • 5.2.2.5. BFSI
        • 5.2.2.6. Healthcare and Life Sciences
        • 5.2.2.7. Manufacturing
        • 5.2.2.8. Government and Public Sector
        • 5.2.2.9. Others
      • 5.2.3. Global Audience Analytics by: Component (Value)
        • 5.2.3.1. Solution
        • 5.2.3.2. Services
      • 5.2.4. Global Audience Analytics by: Organisation Size (Value)
        • 5.2.4.1. Small and Medium-sized Enterprises (SMEs)
        • 5.2.4.2. Large Enterprises
      • 5.2.5. Global Audience Analytics Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Audience Analytics: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Adobe (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Oracle (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. IBM (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Google (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Unifi Software (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. SAS (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Akamai (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Cxense (Norway)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. NetBase Solutions (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Cadreon (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Crimson Hexagon (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Quividi (France)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. 3DiVi (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. Flytxt (Netherlands)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
  • 7. Global Audience Analytics Sale, by Application, Industry Vertical, Component, Organisation Size and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Audience Analytics (Value)
      • 7.2.1. Global Audience Analytics by: Application (Value)
        • 7.2.1.1. Sales and Marketing Management
        • 7.2.1.2. Customer Experience Management
        • 7.2.1.3. Competitive Intelligence
      • 7.2.2. Global Audience Analytics by: Industry Vertical (Value)
        • 7.2.2.1. Media and Entertainment
        • 7.2.2.2. Retail and Consumer Goods
        • 7.2.2.3. Telecommunication and ITES
        • 7.2.2.4. Travel and Hospitality
        • 7.2.2.5. BFSI
        • 7.2.2.6. Healthcare and Life Sciences
        • 7.2.2.7. Manufacturing
        • 7.2.2.8. Government and Public Sector
        • 7.2.2.9. Others
      • 7.2.3. Global Audience Analytics by: Component (Value)
        • 7.2.3.1. Solution
        • 7.2.3.2. Services
      • 7.2.4. Global Audience Analytics by: Organisation Size (Value)
        • 7.2.4.1. Small and Medium-sized Enterprises (SMEs)
        • 7.2.4.2. Large Enterprises
      • 7.2.5. Global Audience Analytics Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Audience Analytics: by Application(USD Million)
  • Table 2. Audience Analytics Sales and Marketing Management , by Region USD Million (2017-2022)
  • Table 3. Audience Analytics Customer Experience Management , by Region USD Million (2017-2022)
  • Table 4. Audience Analytics Competitive Intelligence , by Region USD Million (2017-2022)
  • Table 5. Audience Analytics: by Industry Vertical(USD Million)
  • Table 6. Audience Analytics Media and Entertainment , by Region USD Million (2017-2022)
  • Table 7. Audience Analytics Retail and Consumer Goods , by Region USD Million (2017-2022)
  • Table 8. Audience Analytics Telecommunication and ITES , by Region USD Million (2017-2022)
  • Table 9. Audience Analytics Travel and Hospitality , by Region USD Million (2017-2022)
  • Table 10. Audience Analytics BFSI , by Region USD Million (2017-2022)
  • Table 11. Audience Analytics Healthcare and Life Sciences , by Region USD Million (2017-2022)
  • Table 12. Audience Analytics Manufacturing , by Region USD Million (2017-2022)
  • Table 13. Audience Analytics Government and Public Sector , by Region USD Million (2017-2022)
  • Table 14. Audience Analytics Others , by Region USD Million (2017-2022)
  • Table 15. Audience Analytics: by Component(USD Million)
  • Table 16. Audience Analytics Solution , by Region USD Million (2017-2022)
  • Table 17. Audience Analytics Services , by Region USD Million (2017-2022)
  • Table 18. Audience Analytics: by Organisation Size(USD Million)
  • Table 19. Audience Analytics Small and Medium-sized Enterprises (SMEs) , by Region USD Million (2017-2022)
  • Table 20. Audience Analytics Large Enterprises , by Region USD Million (2017-2022)
  • Table 21. South America Audience Analytics, by Country USD Million (2017-2022)
  • Table 22. South America Audience Analytics, by Application USD Million (2017-2022)
  • Table 23. South America Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 24. South America Audience Analytics, by Component USD Million (2017-2022)
  • Table 25. South America Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 26. Brazil Audience Analytics, by Application USD Million (2017-2022)
  • Table 27. Brazil Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 28. Brazil Audience Analytics, by Component USD Million (2017-2022)
  • Table 29. Brazil Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 30. Argentina Audience Analytics, by Application USD Million (2017-2022)
  • Table 31. Argentina Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 32. Argentina Audience Analytics, by Component USD Million (2017-2022)
  • Table 33. Argentina Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 34. Rest of South America Audience Analytics, by Application USD Million (2017-2022)
  • Table 35. Rest of South America Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 36. Rest of South America Audience Analytics, by Component USD Million (2017-2022)
  • Table 37. Rest of South America Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 38. Asia Pacific Audience Analytics, by Country USD Million (2017-2022)
  • Table 39. Asia Pacific Audience Analytics, by Application USD Million (2017-2022)
  • Table 40. Asia Pacific Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 41. Asia Pacific Audience Analytics, by Component USD Million (2017-2022)
  • Table 42. Asia Pacific Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 43. China Audience Analytics, by Application USD Million (2017-2022)
  • Table 44. China Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 45. China Audience Analytics, by Component USD Million (2017-2022)
  • Table 46. China Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 47. Japan Audience Analytics, by Application USD Million (2017-2022)
  • Table 48. Japan Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 49. Japan Audience Analytics, by Component USD Million (2017-2022)
  • Table 50. Japan Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 51. India Audience Analytics, by Application USD Million (2017-2022)
  • Table 52. India Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 53. India Audience Analytics, by Component USD Million (2017-2022)
  • Table 54. India Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 55. South Korea Audience Analytics, by Application USD Million (2017-2022)
  • Table 56. South Korea Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 57. South Korea Audience Analytics, by Component USD Million (2017-2022)
  • Table 58. South Korea Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 59. Taiwan Audience Analytics, by Application USD Million (2017-2022)
  • Table 60. Taiwan Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 61. Taiwan Audience Analytics, by Component USD Million (2017-2022)
  • Table 62. Taiwan Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 63. Australia Audience Analytics, by Application USD Million (2017-2022)
  • Table 64. Australia Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 65. Australia Audience Analytics, by Component USD Million (2017-2022)
  • Table 66. Australia Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 67. Rest of Asia-Pacific Audience Analytics, by Application USD Million (2017-2022)
  • Table 68. Rest of Asia-Pacific Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 69. Rest of Asia-Pacific Audience Analytics, by Component USD Million (2017-2022)
  • Table 70. Rest of Asia-Pacific Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 71. Europe Audience Analytics, by Country USD Million (2017-2022)
  • Table 72. Europe Audience Analytics, by Application USD Million (2017-2022)
  • Table 73. Europe Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 74. Europe Audience Analytics, by Component USD Million (2017-2022)
  • Table 75. Europe Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 76. Germany Audience Analytics, by Application USD Million (2017-2022)
  • Table 77. Germany Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 78. Germany Audience Analytics, by Component USD Million (2017-2022)
  • Table 79. Germany Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 80. France Audience Analytics, by Application USD Million (2017-2022)
  • Table 81. France Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 82. France Audience Analytics, by Component USD Million (2017-2022)
  • Table 83. France Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 84. Italy Audience Analytics, by Application USD Million (2017-2022)
  • Table 85. Italy Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 86. Italy Audience Analytics, by Component USD Million (2017-2022)
  • Table 87. Italy Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 88. United Kingdom Audience Analytics, by Application USD Million (2017-2022)
  • Table 89. United Kingdom Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 90. United Kingdom Audience Analytics, by Component USD Million (2017-2022)
  • Table 91. United Kingdom Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 92. Netherlands Audience Analytics, by Application USD Million (2017-2022)
  • Table 93. Netherlands Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 94. Netherlands Audience Analytics, by Component USD Million (2017-2022)
  • Table 95. Netherlands Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 96. Rest of Europe Audience Analytics, by Application USD Million (2017-2022)
  • Table 97. Rest of Europe Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 98. Rest of Europe Audience Analytics, by Component USD Million (2017-2022)
  • Table 99. Rest of Europe Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 100. MEA Audience Analytics, by Country USD Million (2017-2022)
  • Table 101. MEA Audience Analytics, by Application USD Million (2017-2022)
  • Table 102. MEA Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 103. MEA Audience Analytics, by Component USD Million (2017-2022)
  • Table 104. MEA Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 105. Middle East Audience Analytics, by Application USD Million (2017-2022)
  • Table 106. Middle East Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 107. Middle East Audience Analytics, by Component USD Million (2017-2022)
  • Table 108. Middle East Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 109. Africa Audience Analytics, by Application USD Million (2017-2022)
  • Table 110. Africa Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 111. Africa Audience Analytics, by Component USD Million (2017-2022)
  • Table 112. Africa Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 113. North America Audience Analytics, by Country USD Million (2017-2022)
  • Table 114. North America Audience Analytics, by Application USD Million (2017-2022)
  • Table 115. North America Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 116. North America Audience Analytics, by Component USD Million (2017-2022)
  • Table 117. North America Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 118. United States Audience Analytics, by Application USD Million (2017-2022)
  • Table 119. United States Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 120. United States Audience Analytics, by Component USD Million (2017-2022)
  • Table 121. United States Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 122. Canada Audience Analytics, by Application USD Million (2017-2022)
  • Table 123. Canada Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 124. Canada Audience Analytics, by Component USD Million (2017-2022)
  • Table 125. Canada Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 126. Mexico Audience Analytics, by Application USD Million (2017-2022)
  • Table 127. Mexico Audience Analytics, by Industry Vertical USD Million (2017-2022)
  • Table 128. Mexico Audience Analytics, by Component USD Million (2017-2022)
  • Table 129. Mexico Audience Analytics, by Organisation Size USD Million (2017-2022)
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Audience Analytics: by Application(USD Million)
  • Table 145. Audience Analytics Sales and Marketing Management , by Region USD Million (2023-2028)
  • Table 146. Audience Analytics Customer Experience Management , by Region USD Million (2023-2028)
  • Table 147. Audience Analytics Competitive Intelligence , by Region USD Million (2023-2028)
  • Table 148. Audience Analytics: by Industry Vertical(USD Million)
  • Table 149. Audience Analytics Media and Entertainment , by Region USD Million (2023-2028)
  • Table 150. Audience Analytics Retail and Consumer Goods , by Region USD Million (2023-2028)
  • Table 151. Audience Analytics Telecommunication and ITES , by Region USD Million (2023-2028)
  • Table 152. Audience Analytics Travel and Hospitality , by Region USD Million (2023-2028)
  • Table 153. Audience Analytics BFSI , by Region USD Million (2023-2028)
  • Table 154. Audience Analytics Healthcare and Life Sciences , by Region USD Million (2023-2028)
  • Table 155. Audience Analytics Manufacturing , by Region USD Million (2023-2028)
  • Table 156. Audience Analytics Government and Public Sector , by Region USD Million (2023-2028)
  • Table 157. Audience Analytics Others , by Region USD Million (2023-2028)
  • Table 158. Audience Analytics: by Component(USD Million)
  • Table 159. Audience Analytics Solution , by Region USD Million (2023-2028)
  • Table 160. Audience Analytics Services , by Region USD Million (2023-2028)
  • Table 161. Audience Analytics: by Organisation Size(USD Million)
  • Table 162. Audience Analytics Small and Medium-sized Enterprises (SMEs) , by Region USD Million (2023-2028)
  • Table 163. Audience Analytics Large Enterprises , by Region USD Million (2023-2028)
  • Table 164. South America Audience Analytics, by Country USD Million (2023-2028)
  • Table 165. South America Audience Analytics, by Application USD Million (2023-2028)
  • Table 166. South America Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 167. South America Audience Analytics, by Component USD Million (2023-2028)
  • Table 168. South America Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 169. Brazil Audience Analytics, by Application USD Million (2023-2028)
  • Table 170. Brazil Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 171. Brazil Audience Analytics, by Component USD Million (2023-2028)
  • Table 172. Brazil Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 173. Argentina Audience Analytics, by Application USD Million (2023-2028)
  • Table 174. Argentina Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 175. Argentina Audience Analytics, by Component USD Million (2023-2028)
  • Table 176. Argentina Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 177. Rest of South America Audience Analytics, by Application USD Million (2023-2028)
  • Table 178. Rest of South America Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 179. Rest of South America Audience Analytics, by Component USD Million (2023-2028)
  • Table 180. Rest of South America Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 181. Asia Pacific Audience Analytics, by Country USD Million (2023-2028)
  • Table 182. Asia Pacific Audience Analytics, by Application USD Million (2023-2028)
  • Table 183. Asia Pacific Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 184. Asia Pacific Audience Analytics, by Component USD Million (2023-2028)
  • Table 185. Asia Pacific Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 186. China Audience Analytics, by Application USD Million (2023-2028)
  • Table 187. China Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 188. China Audience Analytics, by Component USD Million (2023-2028)
  • Table 189. China Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 190. Japan Audience Analytics, by Application USD Million (2023-2028)
  • Table 191. Japan Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 192. Japan Audience Analytics, by Component USD Million (2023-2028)
  • Table 193. Japan Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 194. India Audience Analytics, by Application USD Million (2023-2028)
  • Table 195. India Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 196. India Audience Analytics, by Component USD Million (2023-2028)
  • Table 197. India Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 198. South Korea Audience Analytics, by Application USD Million (2023-2028)
  • Table 199. South Korea Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 200. South Korea Audience Analytics, by Component USD Million (2023-2028)
  • Table 201. South Korea Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 202. Taiwan Audience Analytics, by Application USD Million (2023-2028)
  • Table 203. Taiwan Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 204. Taiwan Audience Analytics, by Component USD Million (2023-2028)
  • Table 205. Taiwan Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 206. Australia Audience Analytics, by Application USD Million (2023-2028)
  • Table 207. Australia Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 208. Australia Audience Analytics, by Component USD Million (2023-2028)
  • Table 209. Australia Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 210. Rest of Asia-Pacific Audience Analytics, by Application USD Million (2023-2028)
  • Table 211. Rest of Asia-Pacific Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 212. Rest of Asia-Pacific Audience Analytics, by Component USD Million (2023-2028)
  • Table 213. Rest of Asia-Pacific Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 214. Europe Audience Analytics, by Country USD Million (2023-2028)
  • Table 215. Europe Audience Analytics, by Application USD Million (2023-2028)
  • Table 216. Europe Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 217. Europe Audience Analytics, by Component USD Million (2023-2028)
  • Table 218. Europe Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 219. Germany Audience Analytics, by Application USD Million (2023-2028)
  • Table 220. Germany Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 221. Germany Audience Analytics, by Component USD Million (2023-2028)
  • Table 222. Germany Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 223. France Audience Analytics, by Application USD Million (2023-2028)
  • Table 224. France Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 225. France Audience Analytics, by Component USD Million (2023-2028)
  • Table 226. France Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 227. Italy Audience Analytics, by Application USD Million (2023-2028)
  • Table 228. Italy Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 229. Italy Audience Analytics, by Component USD Million (2023-2028)
  • Table 230. Italy Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 231. United Kingdom Audience Analytics, by Application USD Million (2023-2028)
  • Table 232. United Kingdom Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 233. United Kingdom Audience Analytics, by Component USD Million (2023-2028)
  • Table 234. United Kingdom Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 235. Netherlands Audience Analytics, by Application USD Million (2023-2028)
  • Table 236. Netherlands Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 237. Netherlands Audience Analytics, by Component USD Million (2023-2028)
  • Table 238. Netherlands Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 239. Rest of Europe Audience Analytics, by Application USD Million (2023-2028)
  • Table 240. Rest of Europe Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 241. Rest of Europe Audience Analytics, by Component USD Million (2023-2028)
  • Table 242. Rest of Europe Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 243. MEA Audience Analytics, by Country USD Million (2023-2028)
  • Table 244. MEA Audience Analytics, by Application USD Million (2023-2028)
  • Table 245. MEA Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 246. MEA Audience Analytics, by Component USD Million (2023-2028)
  • Table 247. MEA Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 248. Middle East Audience Analytics, by Application USD Million (2023-2028)
  • Table 249. Middle East Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 250. Middle East Audience Analytics, by Component USD Million (2023-2028)
  • Table 251. Middle East Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 252. Africa Audience Analytics, by Application USD Million (2023-2028)
  • Table 253. Africa Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 254. Africa Audience Analytics, by Component USD Million (2023-2028)
  • Table 255. Africa Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 256. North America Audience Analytics, by Country USD Million (2023-2028)
  • Table 257. North America Audience Analytics, by Application USD Million (2023-2028)
  • Table 258. North America Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 259. North America Audience Analytics, by Component USD Million (2023-2028)
  • Table 260. North America Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 261. United States Audience Analytics, by Application USD Million (2023-2028)
  • Table 262. United States Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 263. United States Audience Analytics, by Component USD Million (2023-2028)
  • Table 264. United States Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 265. Canada Audience Analytics, by Application USD Million (2023-2028)
  • Table 266. Canada Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 267. Canada Audience Analytics, by Component USD Million (2023-2028)
  • Table 268. Canada Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 269. Mexico Audience Analytics, by Application USD Million (2023-2028)
  • Table 270. Mexico Audience Analytics, by Industry Vertical USD Million (2023-2028)
  • Table 271. Mexico Audience Analytics, by Component USD Million (2023-2028)
  • Table 272. Mexico Audience Analytics, by Organisation Size USD Million (2023-2028)
  • Table 273. Research Programs/Design for This Report
  • Table 274. Key Data Information from Secondary Sources
  • Table 275. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Audience Analytics: by Application USD Million (2017-2022)
  • Figure 5. Global Audience Analytics: by Industry Vertical USD Million (2017-2022)
  • Figure 6. Global Audience Analytics: by Component USD Million (2017-2022)
  • Figure 7. Global Audience Analytics: by Organisation Size USD Million (2017-2022)
  • Figure 8. South America Audience Analytics Share (%), by Country
  • Figure 9. Asia Pacific Audience Analytics Share (%), by Country
  • Figure 10. Europe Audience Analytics Share (%), by Country
  • Figure 11. MEA Audience Analytics Share (%), by Country
  • Figure 12. North America Audience Analytics Share (%), by Country
  • Figure 13. Global Audience Analytics share by Players 2022 (%)
  • Figure 14. Global Audience Analytics share by Players (Top 3) 2022(%)
  • Figure 15. Global Audience Analytics share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Adobe (United States) Revenue, Net Income and Gross profit
  • Figure 18. Adobe (United States) Revenue: by Geography 2022
  • Figure 19. Oracle (United States) Revenue, Net Income and Gross profit
  • Figure 20. Oracle (United States) Revenue: by Geography 2022
  • Figure 21. IBM (United States) Revenue, Net Income and Gross profit
  • Figure 22. IBM (United States) Revenue: by Geography 2022
  • Figure 23. Google (United States) Revenue, Net Income and Gross profit
  • Figure 24. Google (United States) Revenue: by Geography 2022
  • Figure 25. Unifi Software (United States) Revenue, Net Income and Gross profit
  • Figure 26. Unifi Software (United States) Revenue: by Geography 2022
  • Figure 27. SAS (United States) Revenue, Net Income and Gross profit
  • Figure 28. SAS (United States) Revenue: by Geography 2022
  • Figure 29. Akamai (United States) Revenue, Net Income and Gross profit
  • Figure 30. Akamai (United States) Revenue: by Geography 2022
  • Figure 31. Cxense (Norway) Revenue, Net Income and Gross profit
  • Figure 32. Cxense (Norway) Revenue: by Geography 2022
  • Figure 33. NetBase Solutions (United States) Revenue, Net Income and Gross profit
  • Figure 34. NetBase Solutions (United States) Revenue: by Geography 2022
  • Figure 35. Cadreon (United States) Revenue, Net Income and Gross profit
  • Figure 36. Cadreon (United States) Revenue: by Geography 2022
  • Figure 37. Crimson Hexagon (United States) Revenue, Net Income and Gross profit
  • Figure 38. Crimson Hexagon (United States) Revenue: by Geography 2022
  • Figure 39. Quividi (France) Revenue, Net Income and Gross profit
  • Figure 40. Quividi (France) Revenue: by Geography 2022
  • Figure 41. 3DiVi (United States) Revenue, Net Income and Gross profit
  • Figure 42. 3DiVi (United States) Revenue: by Geography 2022
  • Figure 43. Flytxt (Netherlands) Revenue, Net Income and Gross profit
  • Figure 44. Flytxt (Netherlands) Revenue: by Geography 2022
  • Figure 45. Global Audience Analytics: by Application USD Million (2023-2028)
  • Figure 46. Global Audience Analytics: by Industry Vertical USD Million (2023-2028)
  • Figure 47. Global Audience Analytics: by Component USD Million (2023-2028)
  • Figure 48. Global Audience Analytics: by Organisation Size USD Million (2023-2028)
  • Figure 49. South America Audience Analytics Share (%), by Country
  • Figure 50. Asia Pacific Audience Analytics Share (%), by Country
  • Figure 51. Europe Audience Analytics Share (%), by Country
  • Figure 52. MEA Audience Analytics Share (%), by Country
  • Figure 53. North America Audience Analytics Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Adobe (United States)
  • Oracle (United States)
  • IBM (United States)
  • Google (United States)
  • Unifi Software (United States)
  • SAS (United States)
  • Akamai (United States)
  • Cxense (Norway)
  • NetBase Solutions (United States)
  • Cadreon (United States)
  • Crimson Hexagon (United States)
  • Quividi (France)
  • 3DiVi (United States)
  • Flytxt (Netherlands)
Additional players considered in the study are as follows:
Telmar (United States) , StoryFit (United States) , Brandchats (Spain) , Verto Analytics (United States) , AnalyticOwl (United States)
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Key Highlights of Report


Apr 2023 208 Pages 83 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Audience Analytics Quantitative research analysis
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Frequently Asked Questions (FAQ):

Historical year: 2018-2022; Base year: 2022; Forecast period: 2023 to 2028
Companies that are profiled in Global Audience Analytics Market are Adobe (United States), Oracle (United States), IBM (United States), Google (United States), Unifi Software (United States), SAS (United States), Akamai (United States), Cxense (Norway), NetBase Solutions (United States), Cadreon (United States), Crimson Hexagon (United States), Quividi (France), 3DiVi (United States) and Flytxt (Netherlands) etc.
Sales and Marketing Management segment in Global market to hold robust market share owing to "Rising Need to Improve the Audience Experience ".
AMA Research predicts that United States Players will contribute to the maximum growth of Global Audience Analytics market throughout the forecasted period.

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