About Isotonic Drinks
Isotonic Drink is a type of sports drink which contains the same amount of sugar and salt as in the human body. It is usually around 6-8% carbohydrate and deliver around 1.5 and 2X the number of carbs which is useful for a shorter duration. Sports drink market has seen significant growth in the forecasted period owing to popularity amongst the individual and athletes. The rise in competition for sports around the globe and high demand training has boosted the market for an isotonic drink. The growing inclination of people towards fitness and raising awareness regarding isotonic drink as it minimizes the risk of dehydration and electrolytes in a sports drink will propel the growth for Isotonic drink in the forecasted period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Isotonic Drinks market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Isotonic Drinks Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Isotonic Drinks market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PepsiCo (United States), Coca Cola(United States), Bisleri (India), Abbott Nutrition Co. (United States), Dr. Pepper Snapple Group (United States), Dabur (India), Arizona Beverage Company (United States), AJE Group (Peru), Monster Beverage (United States), Britvic PLC(United Kingdom) and GlaxoSmithKline Plc. (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Fraser & Neave Holding BHD (Malaysia), D Angelo(Canada) and Otsuka Holding (Japan).
Segmentation Overview
AMA Research has segmented the market of Global Isotonic Drinks market by and Region.
On the basis of geography, the market of Isotonic Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Asia Pacific, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel , the sub-segment i.e. Super Market will boost the Isotonic Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Plastic will boost the Isotonic Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredient , the sub-segment i.e. Aqua/Water will boost the Isotonic Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Athletes will boost the Isotonic Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Sports Drink Available with Different Flavours
Market Growth Drivers:
Growing Health Awareness Including the Importance of Hydration in the Human Body, Health Concern & Physical Well being and Rising Population of Athletes, Sportspersons or Increasing Number of Players in Developing Countries
Challenges:
Managing Suppliers in the Beverage Industry and Availability of Various Counterfeited Products
Restraints:
Government Regulation for Energy Drink, Growing Inclination towards Organic and Natural products and High Price of Products
Opportunities:
Rising Demand From Emerging Countries and New Target Consumer
Market Leaders and their expansionary development strategies
In October 2023, UK soft drink company Britvic has completed the acquisition of the extra power energy drink brand from Globalbev.
In March 2023, Ready, one of the fastest growing sports nutrition companies in America with co-owners and Ready Athletes Aaron Donald and Giannis Antetokounmpo, announced the launching of a light version of Ready Sports Drink, its advanced and science-based line of performance products designed to optimize hydration replenishment and energy production.
FDA regulates the energy drinks, it is responsible for protecting public health by regulation and under the act of Nutrition Labeling and Education Act (NLEA) it also ensures the Nutrition facts label on food packaging which is important and for the consumer to make healthy choices.
Key Target Audience
Isotonic Drinks Manufactures, Isotonic Drink Distributors, Isotonic Drink Suppliers, Health Research Organization, Government and Other Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.