About RTD Protein Beverages
RTD Protein Beverages are available for weight management, clinical drinks, energy drinks, and juice drinks. There are various sources of RTD protein beverages such as Milk, Whey, Casein, Egg, Soy, and Rice. Growing health awareness, increasing fitness consciousness will help to boost global RTD protein beverages market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.2% |
The market is highly competitive due to the presence of several prominent vendors within the industry. Some of the prominent vendors are adopting some organic and inorganic strategies such as merger, acquisition, partnership, product launches in order to gain competitive advantage. Moreover, some of the leading vendors are focusing on technological advancements in order to offer products as per the market necessities. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global RTD Protein Beverages market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Abbott (United States), CSC BRANDS (United States), Glanbia (Ireland), Kellogg (United States), PepsiCo (United States), The Coca-Cola Company (United States), lanbia Plc. (Ireland), QuestNutrition (United States), NOW Foods (United States) and NBTY (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are MusclePharm Corp (United States), IOVATE (Canada) and Transparent Labs (United States).
Segmentation Overview
AMA Research has segmented the market of Global RTD Protein Beverages market by Type (Weight Management Drinks, Clinical Drinks, Energy Drinks and Juice Drinks), Application (Tea, Protein Shake, Coffee and Nutritional Drinks) and Region.
On the basis of geography, the market of RTD Protein Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the RTD Protein Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Milk will boost the RTD Protein Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Attractive Packaging, Rising Popularity of Yoga and Aerobics and Introduction of New Products
Market Growth Drivers:
Growing Health Awareness, Increasing Demand of Ready to Eat Products and Changing Customer Preferences
Challenges:
Strict Government Regulations
Restraints:
Rising chances of cross contamination and High Cost of Protein Products
Opportunities:
Advancement in Product and Increasing Disposable Income
Market Leaders and their expansionary development strategies
In March 2023, Premier Protein, which is a brand of BELLRINGS BRANDS, INC. (BRBR), with the introduction of its NEW Plant Protein Powder, entered the vegan protein market with its well-liked taste, reasonable price, and understandable nutritional credentials. This sort of product launch will attract a new consumer base.
In May 2023, Upbeat Drinks Ltd. launched a new Sour Berry Protein Energy ready-to-drink caffeine and protein blend. The non-carbonated, clear whey isolate bottled drink contains all nine essential amino acids, 4000 mg BCAAs, and Vitamin B complex. It expanded the product portfolio of the company.
Health drinks products are subjected to provide labeling which must include nutritional value. As per the FDA (Food and Drug Administration) guidelines mentioned in section 403(a)(1) of the FD&C Act (21 U.S.C. 343(a)(1), a food or beverage is misbranded if its labeling is false or misleading. Additionally, Beverages and liquid dietary supplements may bear health claims, which characterize the relationship between a substance (food or food component) and a disease or health-related condition.
Key Target Audience
RTD Protein Beverages Distributors/Traders/Wholesalers, Food Industry, Industry Association, Downstream Vendors, Private Research Institutes, Government Research Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.